Video marketing refers to using videos to promote your product and increasing contact with the target audience on social media and other channels. It is currently one of the most profitable marketing strategies.
Video marketing refers to using videos to promote your product and increasing contact with the target audience on social media and other channels. It is currently one of the most profitable marketing strategies.
With the increased internet usage in society, it has become easier to access information. In the case of healthcare, 71% of prospective patients select healthcare facilities, like hospitals and care centers based on past patient reviews.
While written reviews and verbal feedback are certainly helpful for measuring the success of a healthcare practice, patient satisfaction surveys are a must.
In today’s world, consumers use online reviews as a decision-making tool for just about anything, especially their new healthcare providers. A whopping 81% of prospective patients seek out and consider a healthcare practice’s reviews in order to inform their decisions.
Patients expect their healthcare experiences to be more than simple checkups and diagnostics. Every touch point with a practice, from finding it online to receiving regular communication and appointment reminders for years to come, counts.
Social media has grown into an important business tool within the past several years, reaching far past the early days of only being a place for posting food photos and selfies. Established businesses often have a robust presence across several social platforms.
In a time of rapidly changing digital landscapes, it can be hard for dental practices to keep up with the latest trends that bring patients through their doors.
When a patient decides to seek out the best plastic surgeon in their area, they are most likely starting their journey online via Google or another search engine. The results page shows relevant results so patients can cut down on their search time and easily find well-established plastic surgery practices in their area.
It is a common misconception that healthcare practices do not require marketing strategies in the same way that other companies and professions do. However, healthcare should be treated as a business and cater to consumers, or in this case, patients.
