A strong content marketing strategy is crucial for healthcare practices to create a positive brand impression, educate patients, drive more traffic, and boost conversions. According to research, content marketing generates three times more leads than outbound marketing and costs 62% less.
At GMR Web Team, we develop and implement comprehensive content marketing strategies to enhance your online visibility and rankings while providing the information your prospects need to make informed decisions.
83% of healthcare practices have already embraced content marketing, and 14% plan to engage in it, showing the healthcare industry’s readiness to invest in content marketing solutions.
With a solid content strategy, you can put your brand in front of the right audience at the right time. Our results-driven content marketing strategy helps you reach your target patients and get them talking about your brand online. Our consistent, high-quality content helps drive quality traffic, so your site ranks higher on search engines.
Authentic and brand-specific content requires perfect planning. That is why we lay a solid foundation for our content marketing strategy with essential elements that resonate with your target patients and marketing goals.
Strategic content planning is critical to successful execution. We break the ground with data-backed research and analysis, which includes but is never
limited to:
We assess where, when, and how you want to connect with your target patients and develop a personalized content marketing strategy around the results of our evaluation. If you have an existing strategy in place, we analyze it and determine how to optimize it for better results.
We perform extensive competitor research to gain detailed insights into your competitors' marketing tactics, services, etc. This helps us identify possible growth opportunities and the type of content required to stay ahead of competitors.
We conduct comprehensive, industry-specific keyword research to identify keywords your prospects use and devise a strategy for incorporating those keywords in your content. This way, we ensure your content appears for all relevant searches, increasing your online visibility and SEO rankings.
We develop patient personas based on market research and confirmed commonalities of existing patients (age, occupation, status, pain points, location, etc.) to understand the expectations and concerns of your prospects and create customized content addressing their needs.
Once we have carefully studied the market, your target audience, and competitors, we create different types of medical content to help you attract the right patients to your practice:
Web pages drive more conversions by directing the visitors to take action by providing the required information about your services. Our customized, dedicated, content-rich landing pages effectively promote your healthcare services and attract new prospects to your practice.
Blogs drive high-quality traffic to your medical website by informing prospects about your services, expertise, and brand. Our healthcare content specialists create well-researched and search-engine-optimized blog content to establish your brand authority and rank your site higher in online searches.
We create newsletters containing all the recent updates related to your practice and send them via email to both prospective and existing patients, ensuring seamless patient engagement even beyond your office.
Posting engaging and informative how-to guides (on skincare, hair care, health conditions, and lifestyle tips) helps your prospects find the information they are looking for, boost your site's authority, and improve your search engine rankings.
Press releases keep the media and general public informed about new developments at your practice, such as upcoming events, new service launches, etc. It helps with increasing brand recognition and earning you backlinks.
Once we have created and published your healthcare content on different marketing channels, we perform:
From research to content creation and execution, we manage every aspect of your content strategy. Think of us as your own personal content team.
Once we have created and implemented a custom healthcare content marketing strategy, we regularly monitor its performance in terms of key performance indicators (brand awareness, site traffic, social shares, etc.) and adjust as needed.
Our 3-pillar healthcare marketing strategy helps you acquire more patients consistently while increasing retention and improving your online visibility.
We have a dedicated account manager to implement and manage your healthcare content marketing campaigns.
We don't tie you down to long-term contracts. Instead, we deliver results every month to earn your business.
This will depend on your current digital presence and the type of content strategy used. However, we can assure nearly instantaneous results with our paid content campaigns. Talk to our marketing experts for more insights.
Creating customized, keyword-specific content that resonates with your patient persona, brand, and marketing goals will help your practice be found online for what people are searching for. This drives more visitors to your website.
The success of your content marketing campaign depends on the outcomes of your key performance indicators (KPIs). Measure your campaign's performance regularly to ensure it satisfies your KPIs like revenue, patient loyalty/retention, leads/conversions, patient engagement, brand awareness, etc.
Your healthcare content is effective if it drives more traffic to your website, is frequently shared across social media channels, and gets high-quality backlinks.
Yes! We write original content for your practice - if you decide to leave your partnership with GMR Web Team, you can take all the content with you.
