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CASE STUDY

8-2-8 Urgent Care

8-2-8 Urgent Care is a walk-in clinic that provides immediate medical care to all your regular healthcare needs in Oceanside, CA.

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Their Situation

In Oceanside and its nearby locations, there is a high level of competition among urgent care centers. 8-2-8 Urgent Care saw that their online presence was lacking, and they also had very few online reviews, so they struggled in attracting new patients.

Opportunities

We knew that establishing a digital relationship with your patients is critical in the urgent care space. We wanted to leverage all possible and relevant online avenues for 8-2-8 Urgent Care to grow their online presence.

  • With more than 10K online searches each month for urgent care-related keywords in Oceanside, CA and its nearby locations, we could capture a significant volume of prospective patients searching for urgent care services.
  • We can improve online reputation, so that patient acquisition marketing and patient retention get more traction.

Our Solution

We introduced a marketing approach that was focused on attracting quality patients and built an SEO friendly website. We also implemented an online reputation management software to generate more reviews and monitor patient feedback.

  • With more than 70% of searches in healthcare occurring from mobile devices, we built a mobile-friendly website following all of Google’s search engine guidelines and increased calls to the practice.
  • For patient acquisition and retention solutions, GMR used its reputation management software to improve patient satisfaction level, build trust and loyalty with new and existing patients, and improve their online reputation.
  • We created customized content marketing solutions to boost their website ranking in the search results, especially on Google.
  • Provide continuous improvements in marketing strategy and website maintenance to keep up with any technology changes and search engine updates.

Results

Average Growth Rate

Increase in monthly
website traffic.

Increase in the calls from
Google My Business.

  • Website visitors increased by 330%
  • Calls from Google My Business increased by 573%
  • Improved Google star ratings from 2 to 4.4 stars and Yelp average score from 2.5 to 4.0 stars
  • Total reviews increased by 166%

Start improving your patient acquisition rate with GMR Web Team.

  • No long-term contracts
  • More than 15 years of expertise in digital healthcare marketing
  • Proprietary online reputation management software
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