Plastic and cosmetic surgeons need a steady number of new patients to maximize their revenue. Online presence plays an important role in how patients choose a surgeon. The strength of your online presence is determined by several factors that require attention and effort. That’s where plastic surgery marketing comes in.
GMR Web Team (GMR) offers the most comprehensive plastic surgery digital marketing solutions that will help you maximize new patient acquisitions via the internet. Our plastic surgery marketing strategy is based on the 3 pillars of successful practices:
The ‘right’ patients are those who are looking for your service. Search Engine Optimization (SEO) is the way to find that right audience of potential patients for your plastic surgery practice. At GMR, we’ll help you with that.
We’ll create and execute focused SEO campaigns that will help your website receive higher amounts of relevant patient traffic by helping your practice rank higher in search engines. We’ll ensure that the right kind of potential patients reach your site by optimizing your site for relevant and highly searched phrases.
Plastic surgery is an elective procedure which means patients have the luxury of choosing the surgeon they want to use. When patients have options, they may like to shop around – this is where online reviews come in.
Our plastic surgery marketing solution includes a HIPAA-compliant reputation management software that facilitates the process of getting you online reviews. With this software, you will receive valuable feedback from your patients and more online reviews on your review site profiles. Moreover, the software comes with a unique patient sentiment analysis feature that processes patient feedback to show trends and patterns in patients’ overall sentiments and emotions. That way, you are better positioned to address patient issues and concerns adequately.
Social media is a fantastic platform to showcase your work and satisfied patients. On top of that, it gives you a way to interact directly with potential patients. Social media is yet another touchpoint for potential patients to find a plastic surgeon.
We’ll craft a purpose-driven social media marketing strategy for plastic surgeons that will focus on maximizing your brand’s visibility and patient engagement. Additionally, we’ll create and share platform-specific types of content—visually-enriched content for Instagram and Pinterest, blog posts for Facebook and Twitter, and videos for YouTube—that will generate higher user-interactions and drive more traffic to your website.
