8 Marketing Myths That Stifle the Growth of Your Business

Sometimes when marketers do too much research without questioning sources, encountering myths about marketing is quite common, especially when it comes to the internet marketing. Part of the problem is that there are many marketers who claim to be experts even though in reality, they lack experience. Since marketing involves imagination, which almost everyone possesses, many novices feel that their creative ideas are worth sharing. This leads to ideas that may not necessarily be factual. Moreover, Internet marketing myths also arise because...

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Generic Top Level Domains: Advantages Outweigh Disadvantages

Are you using a generic top level domain (gTLD), yet? These are the extensions at the end of the website URL, similar to .com, .net, and other types of domains that help denote what type of website visitors are heading to. Just recently a bunch of different generic top level domains were made available in order to better categorize the web (things like .cars, .retail, and so forth). But do the advantages outweigh the disadvantages? And why are gTLDs so important? What's the purpose of the gTLD? Businesses need to be able to have a...

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2013: The Year That Saw Link Building Strategy Suffer

Link building in 2013 underwent a serious identity crisis. The major factors that led to the death of link building revolted around Google getting smarter and the users getting even savvier. Therefore, the traditional links were slowly getting clouded by Google shopping ads, image and news results. This made it even harder for a successful...

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4 Tips to Get Your Website Ready for Christmas

After Halloween, Christmas is the most expensive and popular holiday. Not only do people tend to spend the most money on Christmas, but surprisingly enough shopping online seems to be the way to go. If you have a website online and you are doing some sort of a service or selling a product, you need to be ready for this Christmas...

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Search Engine Optimization Maintenance Service

A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It’s not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well. If left alone, you may soon lose the business your web site initially generated.

What should be included in a SEO maintenance service plan?

1. Monitor search engine

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Was Software Crash a Good Excuse for Health Exchange Delays?

Four years, millions of people affected and one fatal flaw. Those were the final tallies on the day when Americans were supposed to finally be able to reap the benefits of the Affordable Care Act. Nearly four years after Congress approved an overhaul of health care laws in the United States, the federal government launched a website designed to give them access to affordable, quality health insurance. It was supposed to work seamlessly, providing people with more options, better coverage and financial savings. Unfortunately they never...

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Importance of Checklists for Small Business Websites

A checklist helps keep a website within the realm of bringing value and traffic to the business. Avoiding a checklist can lead to missing out on important components that could help the site's success. Since websites can be complex--depending on your business goals--it's a good idea to review the following expert tips and use them as a guide for your web development. Content Content development is...

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A Few Common Goof-Ups Made on Small Business Websites

Small businesses are wise to create websites, but sometimes miss the point of what websites are about. Understanding that a website is not a get rich quick scheme is an important key to approaching web development. Here are common website mistakes made by impatient small businesses: Rushing to Make Sales Before your website can win the trust and loyalty of customers, you need to first learn about your...

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