The Significance of Infographics in Brand Building

Infographics have become very popular on websites and in social media partly because the combination of text and an image delivers information quickly, especially if the text includes comparative statistics. Images have become the standard for posting on social media sites like Facebook and Google+ because they capture people's attention better than posts with all text. Use the following information about Read This Post »


8 Tools to Choose a Business Name for Brand Building

When it comes to starting a business, good name might be all you have with regard to brand equity--so you better pick a good name.

There's a lot riding on the name you choose for your business: initial responses from the market, differentiation, brand recognition. But sometimes choosing just the right name can be challenging. Sometimes there are too many options, other times too few. Sometimes you feel like you can't think of any options.

But don't worry, the internet has...

Read This Post »



Using Creative Graphics and Signage to Attract Customers

It is all about how your brand looks when it comes to attracting the most customers online and offline, believe it or not. While many say "don't judge a book by its cover," sometimes all you have is a quick second to make a great and lasting impression on leads that are highly potential customers. How can you stand out? With attractive creative graphics and signage, of course.

Standing Out with Signage Your brand is an extension of your beliefs in Read This Post »


8 Questions You Must Ask for Your Company's Online Image

Every now and then you should ask questions about your website to make sure it is helping your business as best it can. The following questions and answers may help fine tune your online image.

How do I check what people are saying about my business online?

Searching your business name in Google using the term "reviews" will help you find reviews about your business.

How can I be notified about online mentions?

Read This Post »


6 Tips to Keep the Website Redesign Budget Under Control

Redesigning your website to align it better with your brand goals is a wise business decision. You can redesign your site to provide visitors with a better user experience, improve lead generation and close more sales

However, it is easy to get caught up in the redesign process for longer and end up paying higher than you had budgeted for. How do you ensure the web design agency you choose will redesign your website within the stipulated budget? Below are six tips that will help to keep your budget...

Read This Post »


How to Make Searches Faster on Your Ecommerce Site

The most powerful sales tool available today isn't ridiculously expensive, complex or difficult to implement. In fact, it's probably already built in to your ecommerce website design--just waiting to be maximized.

It's your website's search feature.

The search function is not only an effective way for consumers to find the products they're looking for on your website, it's an effective way for you to sell them products they weren't necessarily looking for but want...

Read This Post »



The 5 Second Test Is Critical for Website Design

It's not a very long time--Vine's increasingly popular looping video clips are a whole one second longer. But it's an important amount of time during which the visitor will decide, consciously or subconsciously, whether or not to stick around, explore and maybe even do business with you.

Why five seconds? The short answer is that people have shortened attention spans. The longer answer is that there are so many other options available to them that people don't have the...

Read This Post »


Website Makeover: 6 Warning Signals You Should Not Ignore

Is your website crying out for a makeover? When was the last time you updated the content? It's very important to remove outdated gimmicks from your site that the internet community became tired of long ago. It also helps to keep content fresh so that every time visitors use your site they find something new. Below are some of the key warning signs that your site needs a makeover. Fancy Intro At one time animated intros using Flash were considered tech savvy but eventually the technique was widely abandoned due to slow...

Read This Post »