If you design or manage websites and you haven't yet heard of ghost buttons, it's time to take a look. They are becoming a noticeable trend in 2015 in the world of web design due to visual appeal. It's not the same thing as the generic buttons that began to fade by 2004 due to preference of dynamic menus and CSS.
What are ghost buttons
Landing pages can be a tricky business. Changing the wording in the header or switching the download button color from red to blue may increase conversions by 30 percent. It often takes trial and error to develop the right formula. In addition, you still have to track your conversion rates and make changes as needed. Regardless of the nature of the landing page, it should...
These days everyone with a website knows about UX design, but not everyone knows how to implement it successfully. Mostly, people believe that UX design is akin to design thinking. And then there are those who believe that the latest innovations combined with optimization will always deliver the outcomes they want.
Truth is to understand how to successfully implement UX design; you need to understand how it is different from design thinking. Here are four
Website design is an important part of your online marketing strategy and should be tailored for the best conversions. Online visitors have a very short attention span and it’s the work of the designer to capture their attention and strategically lead them towards the conversion path. Below are 6 rules designers should follow to improve website user experience and ensure the best conversion rate:
Staying up to date on internet trends is important for web designers, especially when clients want to convey a cutting edge image. Some of the web design trends for 2015 are a continuation of developing trends from the previous year. Here are the most important current trends.
Responsive Web Design
This cross-platform design technique for desktop and mobile websites is still a time saver that eliminates the need for two...
Every website owner must think about having a website that works for mobile users. Responsive website design has been the path for many web designers as the cross-platform solution. Consumers who use smartphones now expect websites to be mobile-friendly. Here are some key items to think about when converting your static website to be responsive.
Today’s technology has made many things possible that two decades ago would have been called science fiction. For businesses, the technological advances make the cost of doing business more affordable, especially when it comes to taking care of office space. Instead of having to pay for a whole group of suites, floor, or building, you can allow employees to work remotely. For meetings and other office needs, you can work from a virtual office.
Virtual offices are both more cost-efficient and more convenient than traditional...
Building a small-business website is complicated. You’ve got to secure a domain name, generate content, and figure out how to help people find it. By the time the entire process is complete, you just want to get back to business. But websites are all about doing business. And if you really want a website that works, you should take one more look at yours before you turn your attention back to the day-to-day operations of the office. Yes, before you flip the proverbial switch and go live with your new site, take a look at it through...
Local businesses need to focus on customer acquisition and retention to achieve their revenue objectives. There are various online marketing strategies that business are looking for, like better website design in Orange County to reach prospective customers in a fast, efficient, and cost-effective manner.
To get more leads and customers for your business, it is important to understand local marketing...
“Is the user experience (UX) finally fully integrated into the digital marketing mix?”
This question seems simple, but it’s actually quite provocative. Mostly because it begs a follow-up question: “Should it be?”
Change is the one constant for a digital marketing agency, and digital marketing tools and techniques seem to change like the weather. This causes a natural...
