Digital marketing is crucial for building a thriving dental practice. With an increasing number of patients turning to the internet to find healthcare providers, having a strong online presence is more crucial than ever. Digital marketing offers dentists valuable opportunities to attract new patients, establish brand authority, and achieve long-term growth. Let's understand the importance of digital marketing in the context of dentistry. It's not just about having a website; it's about creating a strategy that engages potential patients, builds trust, and ensures your practice remains visible and accessible.
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Social media has grown into an important business tool within the past several years, reaching far past the early days of only being a place for posting food photos and selfies. Established businesses often have a robust presence across several social platforms.
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In a time of rapidly changing digital landscapes, it can be hard for dental practices to keep up with the latest trends that bring patients through their doors.
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Local searches signal intent, and they are more likely to buy your product or service. This makes it perfect for dentists as 18% of local searches lead to purchases.
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During the COVID-19 shutdowns of 2020, many dental practices embraced teledentistry so that they could offer their patients consultation and diagnostic services. Even after the practices reopened, teledentistry has continued to facilitate safe interactions and communication between dentists and their patients.
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When marketing a dental practice, agencies providing dental marketing services have efficient methods to influence your patients’ impression of your dental practice and decision-making. Here is an overview of some innovative dental practice marketing ideas.
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Ideally, patients visit a dentist twice a year to maintain a good oral hygiene routine. We conducted a survey to find out how frequently patients throughout the US consulted a dentist. Here we discuss the findings of the survey and the conclusions that we can draw from it.
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Technology is evolving every day, and with most patients using the internet to find a dental practice, keywords are the key to attracting more patients to your clinic. So are you making optimal use of this technology for prospective patients to find you easily? Are you using the right keywords to target your desired audience? What are the best keywords that will make your practice rank well on search engines? The answer to these questions lies in ranking well on the “near me” keywords.
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For dental practices, digital marketing matters more than ever before, as 74.6% of patients perform online searches to look for a dentist. Digital dental marketing can help dentists to strengthen ties with existing patients and also bring in new patients. You might have many goals concerning where you want to be and how much you should have earned in the next five years as a leading dental care provider. However, to achieve your goals, you must have a flexible and in-depth marketing plan. You won’t get desired results if you don’t have an effective marketing plan in place.
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With the rise of the internet, it is becoming increasingly competitive for dental practices across America. Being a great dentist is not enough, and many dental practices need to implement a digital marketing plan to acquire more patients. While some practices choose to do marketing themselves or not at all, many practices do choose to work with dental marketing consultants who help them grow and expand their patient base.
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