Referrals are extremely important when it comes to the growth of your dental practice. Data from a “Trust in Advertising” survey found that 83% of respondents trust the opinions of those close to them, and 66% trust online opinions. These are huge pools of new patients that your dental practice can take advantage of.
Read This Post »
Dental patients have hundreds of options when it comes to choosing dental practitioners. As a dentist who wants to stand out from the competition, you need a competitive edge. Learning the ropes of digital marketing, especially Search Engine Optimization (SEO), can be effective in helping you to improve your practice’s online visibility and to better connect with your patients.
Read This Post »
Today, Instagram has emerged as a powerful tool for dentists to connect with their prospective patients. If you are an orthodontist or cosmetic dentist, then you should try posting before and after treatment pictures, behind the scene shots, and photos of patients with happy smiles. Doing this will help in promoting your dental practice and gather great engagement from your clients.
Read This Post »
According to data from the American Dental Association, the number of dental practices in the country are steadily increasing. This is great news for dental patients, but not so much for dentists who are already dealing with stiff competition in the industry. As a dentist, you need to go out of your way to market your practice to survive in the increasingly competitive industry.
Read This Post »
Competition is tough in the dental industry. Younger and more tech-savvy dentists are entering the workforce and as a result, patients have more options. So if you are a dental practitioner and are looking to get more patients, start focusing on aspects that help you stand out, and let patients know that you care.
Read This Post »
Email marketing for dentists has a crucial role to play in the growth and expansion of your dental practice. Implementing a strong and effective email marketing campaign into your business plan will help you bring in new patients and retain the existing ones to define a strong future for your dental practice. There are a number of things that dentists can do through email marketing, including sending appointment reminders, offering promotions to patients they haven’t seen in a while, and getting feedback.
Read This Post »
Why Is Dental Implant Marketing Important?
With the American Dental Association reporting that an adult between the ages of 20 and 64 has three or more decayed or missing teeth, it is unsurprising that the market for individuals who need dental implants is strong. Although dental implants have helped millions since its introduction, many people are still unaware of the life-changing benefits. As a dental provider, that’s where you can...
Read This Post »
If I were to ask you how many people you know have their own social media account, I bet that you would you say that just about everyone you know has at least one account. Today, social media platforms like Facebook, Twitter, and Instagram have evolved as an essential part of our lives. All of us use these to not only share our stories, photographs, and announcements but to seek information about our communities as well. In 2005, the Pew Research Center had concluded that in America, only about 5% of adults used social media....
Read This Post »
Dental online marketing is a highly competitive sector. Practices that want to succeed will need to keep assessing their marketing strategies and finding newer ways that are highly effective in reaching out to potential patients. Here are four of the most effective dental marketing ideas that will help you attract more patients online:
1. Integrating voice search in your local SEO strategy
Voice searches are increasingly becoming the primary search option for users....
Read This Post »
Negative reviews, if not handled properly, can make your dental practice pay significantly. Even a small mistake, like acknowledging the reviewer as your patient (in your response) may put your dental practice in serious trouble. You may have to pay huge fines or go through the hassle of a trial. There are several instances where medical professionals’ responses to complaints led to disputes over patient privacy.
A 2016
Read This Post »