So, I finally made it to Seattle! Seattle’s weather was at its best and the sea smelt great. The number of participants was mind boggling.
The first speaker at SEL Summit was Duane Forrester from Microsoft. He spoke of how local search is changing, and how to change the way to market. Apps rule the roost and examples stating the same were of Tesla Cars, Smart Refrigerators and Navigation System Advertising. The local search behavior is changing. Mobiles, Tablets, Phablets and...
Every now and then you should ask questions about your website to make sure it is helping your business as best it can. The following questions and answers may help fine tune your online image.
How do I check what people are saying about my business online?
Searching your business name in Google using the term "reviews" will help you find reviews about your business.
How can I be notified about online mentions?
Redesigning your website to align it better with your brand goals is a wise business decision. You can redesign your site to provide visitors with a better user experience, improve lead generation and close more sales
However, it is easy to get caught up in the redesign process for longer and end up paying higher than you had budgeted for. How do you ensure the web design agency you choose will redesign your website within the stipulated budget? Below are six tips that will help to keep your budget...
If you’re new to internet marketing and selling products online, it can seem like a complicated world. While there are obviously many different companies working with various distributors to sell products over the internet, it can be particularly challenging to figure out what it is you should be selling. Instead of playing the guessing game and simply trying a product out and hoping it works, use these...
It's your website's search feature.
The search function is not only an effective way for consumers to find the products they're looking for on your website, it's an effective way for you to sell them products they weren't necessarily looking for but want...
You may have the best social media strategy on the face of the planet, but if you’re not going out of your way to satisfy the needs of consumers, you’re not doing your job. Here are five mistakes that could tarnish your business’s reputation: Not Knowing Your Audience Your social media strategy will suffer if you don’t have a solid understanding of your consumer base. Not every customer is a perfect one. Every single customer is a critic, including journalists, employees, bloggers and personal connections. Stay...
It is as important to stay productive now as it always has been, if not more so. As the push toward digitizing the world takes on a more literal definition each day, new apps are being developed to help us navigate the cyber void. Here are six free apps that can help you be more productive
Google Drive
Google Drive is a favorite among business...
It's not a very long time--Vine's increasingly popular looping video clips are a whole one second longer. But it's an important amount of time during which the visitor will decide, consciously or subconsciously, whether or not to stick around, explore and maybe even do business with you.
Why five seconds? The short answer is that people have shortened attention spans. The longer answer is that there are so many other options available to them that people don't have the...
One of the top priorities of any marketing manager is ensuring that the business has a strong online brand. This
is because branding has become important to not only marketing departments but also to customers who are seeking out personalized and memorable experiences from the businesses they choose to be customers with.
Think...
While sales and marketing seek to satisfy the same end, they are two very different concepts. That being said,
you need to find a way to get your marketing team and your sales team to work together. Lets have a look at four ways to accomplish this without jeopardizing the level of productivity of individuals charged with either...
