Constructing a buyer persona is an excellent model for improving your business. By creating fictional characters that represent your target market, you can establish a more clear vision of both your message and how it will affect consumers. Buyer personas can be shaped by either envisioning your target customers or interviewing them. The following tips will help you strengthen the process of developing useful buyer personas for ecommerce customers.
Consumer QuestionsOne way to...
Easy come, easy go. That's how most online shoppers view their loyalty to any one site.
And why wouldn't they? They've got options--worldwide options, in many cases. They can decide where to spend their online dollars based on a variety of factors that range from price to availability of products to shipping times to how much they like an ecommerce website...
The contact form is something that every business needs for their website, but it’s not something that every business owner understands how to use properly. In fact, a good contact form can be pretty hard to come by on the internet despite how important having a good one really is to the success of a business.
If you’re trying to create one for your company, using human psychology can really be particularly beneficial. After all, you’re marketing to humans and playing into their feelings and how...
Infographics have become very popular on websites and in social media partly because the combination of text and an image delivers information quickly, especially if the text includes comparative statistics. Images have become the standard for posting on social media sites like Facebook and Google+ because they capture people's attention better than posts with all text. Use the following information about Read This Post »
When it comes to starting a business, good name might be all you have with regard to brand equity--so you better pick a good name.
There's a lot riding on the name you choose for your business: initial responses from the market, differentiation, brand recognition. But sometimes choosing just the right name can be challenging. Sometimes there are too many options, other times too few. Sometimes you feel like you can't think of any options.
But don't worry, the internet has...
What's standing between your e-commerce website and more sales? The answer might surprise you: too many photos, too many choices and too many websites.
Too much of a good thing can actually be bad.
Does this sound counter-intuitive? Keep reading to see why it makes perfect sense when it comes to e-commerce--and to see how...
Mobile commerce, or simply mCommerce, has seen exponential growth over the last five years. As smartphones and other mobile devices become affordable, more people are switching their old basic feature phones for these feature-rich devices. According to data from the Pew Research Center, 56% of American adults have a smartphone.
For online business owners, this finding means one thing: make their stores accessible for users on mobile devices or risk losing significant amount of sales. If you have
Some call it a Twitter party. Others call it a tweet chat. Then there are those who call it a powerful brand-building tool—these are the people to whom you want to pay attention when it comes to Twitter chats.
Twitter chats, public conversations on Twitter in which people participate by using unique hashtags, have become important communication vessels for people with a shared interest, people with specific questions and businesses interested in building their brand.
It is all about how your brand looks when it comes to attracting the most customers online and offline, believe it or not. While many say "don't judge a book by its cover," sometimes all you have is a quick second to make a great and lasting impression on leads that are highly potential customers. How can you stand out? With attractive creative graphics and signage, of course.
Standing Out with Signage Your brand is an extension of your beliefs in Read This Post »
Advertising is a big part of every business plan these days. If you’re going to compete on the internet, you need to get your message, product and company out there. However, when it comes to advertising, many small businesses simply don’t know how to get the job done in an efficient way. This is usually even more difficult for small start-up businesses that don’t have a ton of capital to work with. In such cases, you need to make sure you get the most out of whatever advertising budget you have.
