Videos are an effective way to get a message across to our clients and yet they are still under used. With the explosion of web 2.0, videos can be supported by most sites and they can be hosted cheaply too.
A vlog is short for videoblog. It is a blog which uses video as the primary content as technically it is linked to within a videoblog post. A vlog is accompanied by supporting text, image, and additional meta data to provide a context for the video. Vlog like Blogs are updated regularly, generally includes personal reflections,...
Read This Post »
If you are expert in an area and if you have a niche market, forum marketing is suitable for you. This form of marketing is one of the oldest and most subtle forms of indirect marketing. The main purpose of this form of marketing is to establish your expertise, build brand awareness and create visibility.
Forum builds an online community too. However forums are different from social media marketing because SMM is mostly about networking while forums are for problem solving. Here, people ask questions and get answers. It is also a...
Read This Post »
What is Article Marketing?
The writing of articles related to your services, product or expertise and publishing it online for general audience is called article marketing.
How does it work?
Let us take the example of a site that offers weight loss surgery in Mexico. This site publishes a lot of articles online, almost 6 to 7 articles per month. Around 10% of visitors to this site (among 10,000s) come from article sites. This site uses article marketing as a foremost technique in its...
Read This Post »
After getting the onsite done properly for your website to make impact you need to get things done properly offsite too. There are certain aspects of internet strategy that you may consider as most appropriate for your business, but the 9 steps below are fundamental offsite steps. 1. Article Marketing 2. Blogging 3. Forum Marketing 4. Directory Submissions 5. Press releases 6. Social media marketing 7. Online profiles You can watch our Offsite SEO Technique Video for an overview. There are 2 newer methods that appeal to online...
Read This Post »
Last week we talked broadly about website design and how to integrate it with your internet strategy. We also saw the significance of good original content and how it acts as a unifier for all aspects of internet strategy. This week we will go a step further and discuss onsite aspects of internet strategy. I will try to provide you with a checklist and a list of don’ts.
You’ve worked hard at identifying the keywords that will drive traffic to your website.
These keywords have to be integrated with website design to start driving traffic to your website. Then there is the issue of conversions. So the design, code and content must be integrated for a successful website business. Discuss all of the below factors with your website designer and content writer if any.
Website Design: The
Read This Post »
Below are some additional free small business resources apart from those listed in the ebook. If you do not have a website yet, identify the most successful competitor website. Use that website as a base to find out more about the behavior and demographic profile of your customers. Compare it against two other competitor website. Believe me, it will prove quite an education and give you new ideas. You will be able to identify the weaknesses of each website and hence your planned website will be better than the others. I would like to add a...
Read This Post »
Let me start by thanking you all for the tremendous (and voluminous!) response by questions, queries, suggestions and of course criticism... (Psssst.. for those of you who asked me who I am to analyze Ajay's book, I can only say that if you are reading this blog post I am successful enough in my work to analyze this book) Well, Ajay's book is what he says it is "just a comprehensive knowledge" of internet strategy for small businesses. Planning or setting up a business on the internet is a daunting and an arduous task for...
Read This Post »
In these hard times we have some good news for you…
As a business owner you must have a dozen questions about Internet Marketing.
Why should I go in for Internet Marketing?
How will Internet Marketing benefit me?
Where do I begin Internet Marketing?
Read This Post »
