Choose the Right Format for Better Image Quality

Knowing what images to use can be quite beneficial to a website designer. Essentially, anyone can put together a basic website with words on it. However, knowing what images to use and where can improve the flow of a website and entice visitors to return.

The Graphics Interchange Format, or GIF, was widely popular in the beginning stages of internet strategy. With its lossless data compression, these images can be animated...

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Simple SEO Tips & Tricks

At the center of every business's online marketing strategy is Search Engine Optimization (SEO). Mastering the art of SEO is no simple task. Although SEO may appear to be a daunting challenge, consider the follow simple yet effective methods to help jumpstart your SEO campaign.

  1. Keywords! You should be conscious of placing relevant keywords across every page of your website. Keywords are essentially the words someone uses to stumble across a website via a search engine (like Google, Yahoo!, MSN). Therefore, its in your...

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Mobile Marketing: A Smart Tool for Local Businesses

Mobile Marketing means finding ways to market your product for a mobile phone audience. Smartphones, whether the iPhone, Android, Blackberry or other types, are becoming more widely used by people because of the technology and the quality of the Internet use. In fact, today 43% of all mobile phone users have smartphones, a staggering statistic that will only continue to balloon in the next five years. Different companies are beginning to target mobile ideas and henceforth become a Read This Post »


The Fundamentals of Facebook and Twitter Content

Social media is making its mark on the world in many areas. Since the introduction of Facebook and Twitter, businesses have found numerous uses for these tools. Social media websites have served in public relations, marketing and sales roles, along with playing an increasingly large part in customer service. Tools that initially served to connect friends have now evolved into incredible business opportunities.

Not only can you...

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How to Get Your Blog Noticed

Blogging is a tough art to master. You can write the most fascinating, thought-provoking content, but without readers, what's the point? Popularizing your blog is crucial to the success of your blog. Fortunately, there are simple things you can do to fortify its reputation and increase its viewership.

Maintain a professional look. Keep a clean, professional design for your blog that complements your writing style. A well-kept blog page will convey to readers how seriously you take your blog, and an intelligent...

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Google +1 vs. Facebook Like

With the rise of Google +1 and the growing presence of Facebook Likes, its important to understand the fundamental differences between the two features. As stated on the Google website, "the +1 button is shorthand for this is pretty cool' or' you should check this out.' Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search." According to Facebook, 'the Like button lets a user share your content with friends on...

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Social Media Outline

  • Keep it Short and Sweet!
    • Attention spans, especially online, are non-existent, and thus readers must be lured in by a powerful title and strong opening sentence.
      • 5-7 seconds
    • Most of the time, people will go to a different site after reading the first few sentences, so it is extremely important to make sure you convey the most important points at the top of the article.
    • Also, a shorter article with 4...

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Response on Social Media Platforms

Social media has ensured that anyone can talk about anything including your company and how great it is or how it sucks (Aw!)

Are you there during the company bashing sessions on social media platforms?

It is very tough to track everything that is being said about you because even setting up a Google alert with the brand name or product name may not crawl through a social media platform. And that is exactly where the influencers and consumers are. This requires certain amount of manual work but it is worth...

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