If there are any lessons to be learned, or even advantages to be gained from tough times for businesses, then it's an increased awareness not only of what customers want, but what your direct competitors may be doing better than you.
It doesn't matter how brilliant a single PPC campaign of yours might be, or how effective it was in turning clicks into clients, you can bet your next quarter's profits that the...
Staying one step ahead of your competitors is the key element to boost a successful business. Optimizing your Internet presence, particularly to present the clearest "who we are and what we do", is essential to ensure that your pay-per-click (PPC) rate is successful. Check your landing page against these ten simple pointers—how does it measure up?
1. A complete landing page.
When visitors click on an ad,...
Every website owner must think about having a website that works for mobile users. Responsive website design has been the path for many web designers as the cross-platform solution. Consumers who use smartphones now expect websites to be mobile-friendly. Here are some key items to think about when converting your static website to be responsive.
Planning your marketing strategy for 2015 requires being up to date on the latest trends in digital marketing, which is constantly evolving with the new technology. Online marketing has become essential for almost all businesses, whether they are willing to admit it or not. Engaging in social networks and optimizing your website for mobile users is only the beginning of this revolution. Here are some important developments
The holiday season is the most opportune time for businesses to make a profit. Ecommerce sites can make a lot of money in the last quarter of the year. In fact, many owners of such sites say that they can make approximately 40 per cent of their annual revenue during this time of the year. This is why you need to prepare your eCommerce site for the season, the sales and of course, boost your customers’...
Are you getting the most from your PPC campaigns? If you are getting average or dismal results from your campaigns, there are a number of things you can do to improve. Successful PPC campaigns are more about the landing pages rather than the ads you are running.
Related: 7 Secrets to Save on Your PPC with Quality Score
Here are seven...
As a business, you're already well aware that the holiday season is coming and everything that it can mean for your company. This is the time when businesses really go all out with their sales, promotions, and marketing in order to snag a piece of the billions that will be spent during the holiday blitz
Whether you're directly marketing to consumers or not, this is the busy season and that means ramping up your digital marketing efforts through things like...
Most of the PPC audit companies know that you have to spend enough time creating and maintaining your account to be successful for PPC Audit Program. What most don’t realize is that you can significantly improve your PPC Audit’s performance by optimizing and maintaining your quality score. In fact the highest quality scores save companies up to 50%. Here are seven things you can do to improve your quality...
Digital marketing is dynamic and in some niches, it’s all about experimenting to see what works. Compared to other large industries, the music industry has a unique angle in digital marketing given the massive challenges they face such as illegal download. Here are 4 digital marketing trends that have been witnessed so far in the music industry this year.
Content marketing for building relationships The music industry is increasingly adopting content marketing, and this means...
GMR Web Team, an Orange County, CA based full service digital marketing agency, is celebrating its 10th anniversary on September 9, 2014. This is a landmark anniversary as it comes at a time when the company is expanding with a new office located in Greensboro, North Carolina.
GMR Web Team was founded in 2004 during a period of economic recession when similar companies were still reeling from the dot-com bubble bursting. The company has since blossomed due to its unrelenting efforts in delivering the best-in-class...
