Google AdWords has added a new ad type called “Call-only Ad” recently for some of the accounts. The new ad type will help advertisers put their own phone numbers into the ad. This will enable call the business directly. Now, with this new feature mobile advertisers have an option to create Call Only Ads in their account, which will give them a more precise way to manage click to call conversions for their account.
GMR Web Team was fortunate enough to have hosted Google Partners Connect this past Wednesday on February 11, 2015. This was the third time we hosted the Google Partners event, and we had a phenomenal turnout. We thank everyone who delighted us with their presence at our digital marketing agency in Orange County and learned about Google...
A new year means new endeavours for your business. With Google consistently evolving, it’s important to stay ahead of the curve. As a Google Partner, GMR Web Team is able to do just that. Make sure that you do not miss out on the exclusive Google Partners Connect...
Valentine's Day brings retailers about $13 billion each year as over 60 percent of consumers participate in this annual celebration of relationships, according to the Retail Advertising and Marketing Association. Here are some ways that your online business can capitalize on this loved filled day.
Some online retailers begin their AdWords...
Pay-Per-Click advertising is still relevant as ever, especially when more people do their shopping online. In order to reach that ever expanding audience, you need to have a strong PPC strategy, and one of the most robust tools available is Google AdWords.
But sometimes you may need to go through your account and perform a PPC audit. Fortunately there are methods of obtaining the most efficient audits. You can check to see you're actually hitting...
Website design is an important part of your online marketing strategy and should be tailored for the best conversions. Online visitors have a very short attention span and it’s the work of the designer to capture their attention and strategically lead them towards the conversion path. Below are 6 rules designers should follow to improve website user experience and ensure the best conversion rate:
One of the best ways to make sure that your PPC ads are working is to run simple tests. Unfortunately many marketers get caught up in other aspects of their work and don't take the time to run these tests, even though they don't require much time or effort.
Here are some simple PPC ad tests that will make your campaigns more efficient.
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If there are any lessons to be learned, or even advantages to be gained from tough times for businesses, then it's an increased awareness not only of what customers want, but what your direct competitors may be doing better than you.
It doesn't matter how brilliant a single PPC campaign of yours might be, or how effective it was in turning clicks into clients, you can bet your next quarter's profits that the...
Staying one step ahead of your competitors is the key element to boost a successful business. Optimizing your Internet presence, particularly to present the clearest "who we are and what we do", is essential to ensure that your pay-per-click (PPC) rate is successful. Check your landing page against these ten simple pointers—how does it measure up?
1. A complete landing page.
When visitors click on an ad,...
Every website owner must think about having a website that works for mobile users. Responsive website design has been the path for many web designers as the cross-platform solution. Consumers who use smartphones now expect websites to be mobile-friendly. Here are some key items to think about when converting your static website to be responsive.
