For physicians, patient referrals are an important part of their business. It's also an affordable way for healthcare providers to market their services. More patient referrals lead to increased patient retention and revenue. Experts believe that if you are getting 50% of your new patients through referrals by existing patients, then you are truly providing exceptional service to your patients.
Many healthcare practitioners rely on word of mouth and ignore their websites for marketing. However, the capability your website has to generate patient referrals is immense and cost-effective compared to conventional methods like word-of-mouth advertising. With the right marketing strategy, you can attract a targeted online audience and eventually convert them to long-term patients offline. Below are 7 strategies you can use to get more patient referrals to your medical practice.
