This wonderful quote by marketing Guru Philip Kotler says it all. Gathering competitive intelligence has always been a serious marketing tactic, only it has evolved over time. The whole process is an opportunity to peek on your competitors marketing strategy, their strength and weakness so you can leverage it and come up with a better and improved plan.
Keywords are the building blocks for content as well as high rankings in search engines. If you become a master of keyword selection, you will have an edge over competitors who are not when it comes to search results. One of the ongoing problems that every webmaster faces, however, is that search engines keep evolving and changing their methods. The following nuances are reminders to marketers of challenges in the keyword research process.
Keeping up with innovations in the alternatives to written content could be considered a full time job as the role of websites continues to evolve from simple information dissemination sources to whiz-bang multimedia experiences. While the options have expanded dramatically, the ultimate purpose of any research based, optimized content remains the same; to bring visitors to the site and then keep them interested while they move through the conversion process. With visitors becoming more discriminating, the sales process may require multiple...
