If visitors are not clicking on your CTA button and taking the action you want them to, it will be difficult to make sales. The CTA button is the gatekeeper between visitors and your business. The button should be inviting, obvious, and enticing to make visitors take action.
Your website may get a lot of traffic. However, without a good CTA button, conversions will be low.
Here are 5 mistakes most marketers make with the CTA button that lead to poor conversions:
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