In today’s world, consumers use online reviews as a decision-making tool for just about anything, especially their new healthcare providers. A whopping 81% of prospective patients seek out and consider a healthcare practice’s reviews in order to inform their decisions.
Why do you need Online Reputation Management (ORM)? ORM is a process focused on managing online patient engagement for you and your practice. It deals with influencing patients’ perceptions about you by ensuring that your reviews are accurately representing your services. ORM’s strategies focus on countering and overshadowing negative online reviews with more positive reviews, and proactively intercepting potential negative reviews. The purpose is to improve the way people talk about you and your practice, which in...
