Regardless of whether you intend to start a new online business or reinvent the one you already run, it's very important to know that business success doesn't depend on getting a revolutionary idea or opting for a market segment with little competition, but on following specific criteria.
In fact, developing unique products or services that nobody has tested before or choosing a market segment with fewer competitors is the worst possible idea. That's because you have no proof that specific products, services or markets are functional....
