The growth of online advertising has led business professionals into becoming ferocious advertisers. They all want to sing the loudest and stand the tallest. It is well known that the aggressive marketers, in most cases, draw the most prospective clients. At the crux of this strategy is a strong website. The value of a website is so crucial to the success of a company that business owners pay huge sums of money to design the best website. That being said, this doesn't mean that the best website is the most entertaining or aesthetically...

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The Internet is a useful tool for both businesses and customers because it enables business owners to expose their services and customers to weigh up the pros and cons of different brands. With numerous sites providing updated statistics for global brand rankings, people are referring to the net as a way of finding out the position of top companies. So how are these rankings generated? Well, scrupulous information is collected from web users who can decide whether or not they deem a brand as 'positive' or 'negative'. When...

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