Remarketing Lists for Search Ads to Launch in Google Analytics
Remarketers can soon rejoice because Remarketing Lists for Search Ads (RLSA) will be available within Google Analytics. As of now, only a percent of Analytics accounts have got this very update. A global rollout of RLSA will proceed with the following dates (subject to change at any time):
- April 29, 2015 – 10% of all Analytics accounts
- May 6, 2015 – 50% of all Analytics accounts
- May 13, 2015 – 100% of all Analytics accounts
In order to use this very feature, go through the following steps after logging in to your Google Analytics account
*Admin -> Property -> Tracking Info -> Data Collection
One very important note
*The "Remarketing" Toggle in GA controls search marketing functionality and therefore you must enable this in order to use RLSA correctly.
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