Facebook wants to rival Google’s core product: web search. The social network has recently introduced “Facebook Graph Search” and it’s a very big deal if you ask search experts. Some say it could rival Google’s ad model. Others hope it’s going to be different from Google Search.
Let’s forget the buzz and talk about facts. Will Facebook Graph Search affect my small business? Short answer: yes. Here’s how.
Searching for a Business on Facebook
Graph Search disrupts the state of web search by allowing users to...
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With the unprecedented growth explosion of e-commerce, retailing and the expansion of the internet marketplace, an overwhelming number of opportunities for starting an online business have emerged. Yet, the question remains: should you take up a job or start an online business? A working job requires less responsibility than owning an online business, solely because the business’s future is not in your hands as an employee, but does not necessarily allow you to do what...
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Facebook is testing a new feature dubbed "Collections," which has the potential to add a whole new level of depth to the social media gargantuan. When participating businesses create a Collections post, viewers have the option to "Want," "Collect," or "Like" the item. Wanting the item adds it to a wishlist, while collecting or liking it will add it to the user's saved products list.
This new feature offers some of the same functionality as sites like Amazon, Google+ and Pinterest, which is why they're unveiling it to begin with. Small...
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Two days ago was the last day of SMX East and my mind is still reeling with 3 days of information stuffing. I am seriously trying to find areas in my brain to pack in everything I've learned, especially now as I'm going over notes and adapting our strategies. (And given that this is a virtually impossible task, I think it just means I need a little vacation time, right?)
The awesome part about attending these sessions is that not only do you listen to expert panelists go over their fortes, but you also get to ask...
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Today was tough at SMX East. It has been great learning from experts on SEO Performance Metrics and Tackling Content Duplication and Penguin Penalties, but today presented new challenges. All of the...
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Had a great Day 1 at SMX East and learned a lot from the experts on SEO Performance Metrics that I am excited to share with the team.
Now onto new the beautiful Penguin world we live in, and this is straight from the horse’s mouth….
Content Audit: Pull data
- GWT
- Screaming Frog
- Excel Google
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Sangeeta reporting from #SMX #11B
It's back to my first love,SEO; so today I will be attending all SEO seminars. Two back-to-back sessions on SEO Performance Metrics that matter that was PACKED with information.
It was divided into two sessions: General and Technical.
The general session focused on why rankings don't make much difference and why other factors matter. Vanessa Fox and Ryan from Sapient were two of the speakers. According to Vanessa, results take a long time to happen. Moreover, personalization,...
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Google turns 14 today! The American multinational corporation known for its remarkable search engine capabilities likes to add a dash of personality to everything it does, and so the Google Doodle was born. With this very idea, the iconic company has aptly doodled a chocolate cake topped with candles to mark the occasion.
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There is a simple cardinal rule to increasing conversions online: the longer the people are on your website, the more likely they will convert. Don’t forget, however, that this is separate from the more fundamental rule of your online presence: if you’re going to survive and flourish in this crazy online world we inescapably live in today, you need to have fresh and relevant information on your site at all times. So the big question remains: how do you get them to stay on your website? That’s what I’m going to break...
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As Google shuts down five more of its products and services, the list of recent service closures within the company rises to thirty as the business continues to streamline. The five that are being terminated are iGoogle, Google Video, Google Symbian Search App, Google Mini and Google Talk Chatback.
While three of the services did not constitute such a large chunk of the empire, the two major changes are seen as Google shuts down iGoogle and Google Video. The former will be phased out between now and November 2013 and is concession to the...
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