The Internet is a useful tool for both businesses and customers because it enables business owners to expose their services and customers to weigh up the pros and cons of different brands. With numerous sites providing updated statistics for global brand rankings, people are referring to the net as a way of finding out the position of top companies.
So how are these rankings generated?
Well, scrupulous information is collected from web users who can decide whether or not they deem a brand as 'positive' or 'negative'. When...
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Google released Penguin 2.0 on May 22, 2013, as the new algorithm for ranking search results has moved deeper into the issues of the first Penguin release. It's definitely not a good idea to engage in random link exchanges anymore. Website maintenance has now become crucial for following the new guidelines announced by Google engineer Matt Cutts. At the same, there really aren't any shocking surprises from the update.
If your focus as a web designer or business...
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There are many companies out there that prefer to keep their marketing campaigns in-house, which is understandable.But, on a few basic levels--a very few, namely a need to control everything--most companies prefer to take their web marketing initiatives to an agency. This can be attributed to a number of things.
First and foremost, agencies work with businesses one-on-one to help them reach their business goals, tailoring the web marketing...
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Alright, somebody let the cat out of the bag. Facebook will soon take over the world. We will be witnesses.
Not quite, but Facebook is now a leader in the social networking industry. Statistics show that viewers are more likely to remember a Facebook Page status than they are a Twitter tweet, or any other post for that matter--Google and LinkedIn included. Facebook is the preferred media for social networking today, and it’s no surprise. Facebook has a unique advantage that other social networking sites can’t take enough advantage of…the...
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How many times have you opened your inbox to about 30 spams? It’s aggravating, if not time-consuming to shift through what matters and what doesn’t. Spam e-mails often contain malware and spyware, all the good stuff that the dishonest among us make money on. So we turn on our Spam filter to make sure that spam emails never reach our inbox, and we delete them automatically when they come in.
This is a temporary solution to a permanent problem and may lead to problems later, especially if your filter is dumping important messages into your...
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Getting the most out of your landing page is more than just about the perfect marketing strategy or how great the service or product you're selling might be.It is also about landing page optimization, layout, and design. Think about it: a poorly designed and hard to navigate landing page is going to mean less sales, while a simple and organized layout means people know where to go and make that final sale.
In fact, when it comes to landing page design, there are five major areas that you should always give extra attention...
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Responsive Web Design is a unique concept. It strives for comparability with a variety of devices, all the while retaining the original look and concept of the template or website being viewed. Choosing a web designer that can create a unique look and can make your website stand out to customers, is what marketing is all about. Using detailed SEO and high quality graphics can mean the difference between an adequate website or an outstanding one.
Easy and Convenient to Share Files and Data – From a mobile...
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Apple, as usual, has been silent as the volume turns up on company rumors that they are planning to release an iWatch in 2013. But as a recent Forbes article points out, speculation on new Apple products usually turns out to be more true than false. One thing we all know about Apple by now is that they have grown to be more than a computer company. They have become a pop culture manufacturer, tapping into our everyday lives, helping us sort out information that last century's tech giants weren't even thinking about.
The iWatch makes...
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Statistical evidence and technological advancement suggest that the next great advertising platform is going to be built on mobile devices. To maximize on adverts displayed on mobile devices, there are four core factors that you must consider: location, time of the day/week, user behavior and the weather. In essence, it is not safe to assume that the owner of a specific smartphone will be at a given location at a specific time. This means that displaying ads that target a specific geographic region should be approached differently, with a
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Regardless of whether you intend to start a new online business or reinvent the one you already run, it's very important to know that business success doesn't depend on getting a revolutionary idea or opting for a market segment with little competition, but on following specific criteria.
In fact, developing unique products or services that nobody has tested before or choosing a market segment with fewer competitors is the worst possible idea. That's because you have no proof that specific products, services or markets are functional....
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