Watch Out Siri! Google's Comin' For Ya…

When you think of searching, you probably think of Google. Since its inception, Google has been one of the most popular search engines on the Internet. Small wonder its new operating system is brilliant at searching just what you want, with Google Now as your new assistant. Google has a chance to surpass Apple using its new search capabilities. With the Android 4.1, or Jelly Bean as it’s affectionately called, searching is as easy as thinking what you want.

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Dominate YouTube for Your Local Business

It's ironic that in a culture that loves to fast forward through commercials, the first sites viewed after an Internet search are often video-based commercials. YouTube can be a powerful source of advertising for small and medium-sized businesses as long as it's done utilizing best Search Engine Optimization (SEO) practices. Best of all, it's completely free. Here are some tips on how to use local search marketing to dominate YouTube with PR

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What Twitter’s Redesigned Discover Tab Means for Local Businesses

It’s been about a month now since Twitter started rolling out its redesigned Discover tab, and I think we’re all still trying to figure out what this means for businesses, especially local ones. Focused on making the Twitter experience as relevant and personalized for each user as possible, the retooled Discover tab displays popular articles and breaking stories via Twitter’s real-time search technology that it thinks will interest you the most - based on your interests and location. And of course, the more you use...

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5 Tips to Get Started on Pinterest


Make Peoples’ Jaws Drop The best pinboards for your brand are those that catch peoples’ attention quickly. An effective strategy is to think of every possible aspect of your business that could translate into a pinboard topic, remembering that Pi. For instance, an Orange County web site design firm can create a pinboard that is comprised of screenshots of unique and well-designed webpages...

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Get SIRIous: Optimize Your Website for Siri

Where are my iPhone fans out there? Is anyone else as addicted as I am? Ever since the iPhone 4S came out last year, Siri has been causing quite a stir in the smartphone world, and has made an impression on millions of people worldwide. But what many are failing to realize is Siri's enormous potential for local businesses.

I know I've told Siri, "I'm hungry for some delicious (whatever) food around here" countless times, and every time she instantly delivers a list of restaurants with ratings and reviews. And...

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Are You Engaging Your Brand Advocates in Social Media?

In the 'social media for business' realm, there are constantly an abundance of tips and tricks being thrown around. From all aspects of both offline and Internet marketing in Orange County and across the globe, we constantly hear different perspectives on how to increase Likes/Followers, induce more activity from our fan base and ultimately enhance our business presence online. However, when it comes down to it, all of these...

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Instagram Schminstagram… It’s Time To Use Flixel!

If you haven't heard the name Flixel, take note of it now, because in a few months it's going to be huge. This innovative photography iPhone app allows anyone to create beautiful pictures that have lives of their own.

The interface is simple: you take a picture, and with a few simple taps and swipes on the screen of the Flixel iPhone app, you can manipulate the picture and add motion to the image. Candles can flicker, hair can gently blow in the wind, and pages can flutter. All this in a matter of minutes. In the past, such...

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5 Ways to Put Some FUN Into Your Internet Marketing Campaign

Internet marketing can be boring, BUT it can be fun, too. Add some jazz to your campaign and watch as your customers get out of their seats and join in on the action. Get Your Social On Social media is quickly becoming one of the most important ways of introducing your business to and engaging your customers. While Facebook has been getting all the attention in this regard, Twitter has picked up steam fast and Pinterest is gaining ground too. By posting tweets relevant to your niche,...

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Saying No to Business Leads

"....since the past few months some of your online scope analysis report has been added with don't take this site. May I know why I should refuse a site when you have identified it as potential scope for online business'?" My boss' email went on to give a few references.

In fact, I did not even know that I had done this (selective amnesia?) or was doing this often (split personality?). I was stumped. Why was I doing this?

 

NOTE: I...

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Designing a Website to Have Maximum Impact on Your Audience

While designing your website your main concern should be your audience. The people who visit and interact with your website are the reason that you are creating one in the first place, right" While designing your website strategy, these are the aspects you need to keep in mind:

LOOK

Predefine the look and feel of your website in terms of the color palette, imagery and visuals. What kind of impression do you want your audience to have of your company" How is your website enabling that" Look at both your

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