4 Tips to Stay Ahead of Competitors in PPC

If there are any lessons to be learned, or even advantages to be gained from tough times for businesses, then it's an increased awareness not only of what customers want, but what your direct competitors may be doing better than you.

It doesn't matter how brilliant a single PPC campaign of yours might be, or how effective it was in turning clicks into clients, you can bet your next quarter's profits that the...

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10 Tested Ways to Create a Perfect PPC Landing Page

Staying one step ahead of your competitors is the key element to boost a successful business. Optimizing your Internet presence, particularly to present the clearest "who we are and what we do", is essential to ensure that your pay-per-click (PPC) rate is successful. Check your landing page against these ten simple pointers—how does it measure up?

1. A complete landing page.

When visitors click on an ad,...

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4 Drifts to Change the Face of Digital Marketing in 2015

Planning your marketing strategy for 2015 requires being up to date on the latest trends in digital marketing, which is constantly evolving with the new technology. Online marketing has become essential for almost all businesses, whether they are willing to admit it or not. Engaging in social networks and optimizing your website for mobile users is only the beginning of this revolution. Here are some important developments

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Year Going By: Top 10 Trending Searches on Google in 2014

As the year 2014 bids us goodbye, Google sums up the top trending searches throughout the year. The search results reflect people’s quest for hope, happiness, and greatness in the midst of crisis, conflicts, loss and mystery. Have a look over what the world stood for and searched most.