If there are any lessons to be learned, or even advantages to be gained from tough times for businesses, then it's an increased awareness not only of what customers want, but what your direct competitors may be doing better than you.
It doesn't matter how brilliant a single PPC campaign of yours might be, or how effective it was in turning clicks into clients, you can bet your next quarter's profits that the...
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Staying one step ahead of your competitors is the key element to boost a successful business. Optimizing your Internet presence, particularly to present the clearest "who we are and what we do", is essential to ensure that your pay-per-click (PPC) rate is successful. Check your landing page against these ten simple pointers—how does it measure up?
1. A complete landing page.
When visitors click on an ad,...
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Every website owner must think about having a website that works for mobile users. Responsive website design has been the path for many web designers as the cross-platform solution. Consumers who use smartphones now expect websites to be mobile-friendly. Here are some key items to think about when converting your static website to be responsive.
Reasons for Converting to
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Planning your marketing strategy for 2015 requires being up to date on the latest trends in digital marketing, which is constantly evolving with the new technology. Online marketing has become essential for almost all businesses, whether they are willing to admit it or not. Engaging in social networks and optimizing your website for mobile users is only the beginning of this revolution. Here are some important developments
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The holiday season is the most opportune time for businesses to make a profit. Ecommerce sites can make a lot of money in the last quarter of the year. In fact, many owners of such sites say that they can make approximately 40 per cent of their annual revenue during this time of the year. This is why you need to prepare your eCommerce site for the season, the sales and of course, boost your customers’...
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As the year 2014 bids us goodbye, Google sums up the top trending searches throughout the year. The search results reflect people’s quest for hope, happiness, and greatness in the midst of crisis, conflicts, loss and mystery. Have a look over what the world stood for and searched most.
During the past year, there have been multiple security breaches with major retailers including Target, Kmart, and Home Depot that have affected tens of millions of consumers. As such, it is not surprising that one quarter of the 3,039 participants in Web.com's second annual small business perception survey stated that they were likely to change their online shopping behaviour during the 2014 holiday season. In fact, nearly one third stated that they were seriously considering changing their habits.
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Are you getting the most from your PPC campaigns? If you are getting average or dismal results from your campaigns, there are a number of things you can do to improve. Successful PPC campaigns are more about the landing pages rather than the ads you are running.
Related: 7 Secrets to Save on Your PPC with Quality Score
Here are seven...
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The holiday season is a notoriously slow sales season for everybody that sells something that can’t be put under a Christmas tree. For example, car sales plummet in the winter months around the holidays, and the people who sell cars do everything they can to earn a profit in the slowest months of the year.
While your sales may not be as bad as the average car dealership at this time of the year, the holidays can still be tricky for many salesman and small businesses. However, there are some tips out there that can help you...
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Today’s technology has made many things possible that two decades ago would have been called science fiction. For businesses, the technological advances make the cost of doing business more affordable, especially when it comes to taking care of office space. Instead of having to pay for a whole group of suites, floor, or building, you can allow employees to work remotely. For meetings and other office needs, you can work from a virtual office.
Virtual offices are both more cost-efficient and more convenient than traditional...
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