As a business, you're already well aware that the holiday season is coming and everything that it can mean for your company. This is the time when businesses really go all out with their sales, promotions, and marketing in order to snag a piece of the billions that will be spent during the holiday blitz
Whether you're directly marketing to consumers or not, this is the busy season and that means ramping up your digital marketing efforts through things like...
There is a very thin line between sales and marketing. Taking the selling out of sales is an effective strategy that can make the process of sales much more enjoyable. The following details seven ways to beat sales management challenges by focusing on taking the selling out of sales.
Most of the PPC audit companies know that you have to spend enough time creating and maintaining your account to be successful for PPC Audit Program. What most don’t realize is that you can significantly improve your PPC Audit’s performance by optimizing and maintaining your quality score. In fact the highest quality scores save companies up to 50%. Here are seven things you can do to improve your quality...
One of the best ways to drive more traffic to your site is to offer special deals. These short term discounts are much more likely to convert visitors into customers. Here are a few ways to offer your visitors deals to entice them into making a purchase.
Are your employees just coming in for the sake of getting paid? Your organization has a serious problem and should find ways to boost employee morale and motivate them. Here are 10 ways to promote employee motivation in your organization.
Maintain an open office where employees can approach you to speak about their concerns or ask you questions. A happy and contented office is always a productive office.
Employees want to grow and advance within their organizations. So, have career growth plan for employees, so that they
Building a small-business website is complicated. You’ve got to secure a domain name, generate content, and figure out how to help people find it. By the time the entire process is complete, you just want to get back to business. But websites are all about doing business. And if you really want a website that works, you should take one more look at yours before you turn your attention back to the day-to-day operations of the office. Yes, before you flip the proverbial switch and go live with your new site, take a look at it through...
Planning and good planning is a marketer’s weapon. So here’s a sneak peek for businesses and marketers as to what will matter in 2015.
Content Is and Will Continue to be the Most Vital Factor
Inspired content will make a difference. Lots of companies and businesses out there are creating good content. How will you stand out? The secret lies in mapping the content to the purchase funnel. For the bottom of the funnel keep content...
The holiday season is a time when most consumers are flooded with advertisements for sales, and companies are looking for ways to get them to buy as much as possible. For the savvy consumer, this can feel a little overwhelming, and it can even make some people resentful of the companies they do business with.
If you don’t want your company to be a part of the group consumers resent for their relentless holiday pressure, chances are you’ll need to do something to show them that you value...
Getting visitors to your landing page is only the first step of conversion. Making the visitors convert is another hurdle all together. When visitors stop by your landing page, you want them to give you their contact information in exchange of the offer you have.
Related: How to Identify Landing Page Hotspots
How...
Once you have your website, the most difficult part of creating and operating an e-commerce store is over. However, now you must be concerned with the maintenance.
Your business relies on your site being functional and appealing all of the time, which is why maintenance is vital to keeping your website current and fixing issues as soon as they arise.
