A high reputation is the single biggest factor in driving the growth of a healthcare business. Which means that it is also the biggest decision making factor for your prospective patients in selecting a care, as they go on looking for one. In addition, it means that your prospective patients are interacting with your brand at almost every stage and steps of their care finding journey (on the web), which is absolutely what your healthcare business needs to achieve. The ultimate goal of healthcare digital marketing is to build a stellar online...
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The modern healthcare marketing concept integrates the traditional marketing tactics with online marketing methods for matching up to the growing expectations of the informed, aware, and tech-savvy patients. The success of this marketing strategy depends on an enhanced patient experience through increased communication, engagement, and interaction.
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Healthcare practices and providers are relying more than ever on Online Reputation Management (ORM) for keeping a check on their businesses' reputation. People not only research about a product or service online and buy it there, but they also use online space to rate and review them. Review websites like Yelp, social platforms like Facebook and G+, and e-commerce websites like Amazon and e-Bay, all of them provide dedicated online space to consumers to talk about their recent experiences with a product or a service they...
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Asking your patients to write reviews for you online is not only recommended…it’s absolutely essential.
Online reviews have become a key factor in making a decision to go to a healthcare provider or any business for that matter. Market research conducted by BrightLocal suggests that 72% of the people use reviews as part of their decision process, and 30% decide solely based on reviews on websites like Google, HealthGrades, Yelp, etc. In a recent event for their partners, Google provided that 88% of patients use a Google search to find a physician or treatment center and 30% just search directly on a review site.
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Stay up-to-date with the latest healthcare marketing trends, identify the opportunities and learn how to tackle healthcare marketing challenges by attending the 23rd Healthcare Marketing & Physician Strategies Summit presented by The Forum for Healthcare Strategists. This summit will be held at The Grand America Hotel, Salt Lake City, UT from April 30-May 2, 2018. In this summit, senior-level marketing, digital, strategy, and physician relations executives from various healthcare organizations nationwide will share strategies...
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Patient satisfaction and the bottom line of your hospital or medical clinic is directly linked with each other. The more satisfied your patients feel during their visit, the more your bottom line improves. The improved level of satisfaction should also reflect in your HCAHPS scores, which is a deciding factor for your hospital’s reimbursement. Read here in...
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Improving HCAHPS (the Hospital Consumer Assessment of Healthcare Providers and Systems) scores is essential because it will reflect in the overall rating for your hospital or medical clinic by Medicare. Because this rating is publicly reported on Medicare website's Hospital Compare page, it poses a risk of losing your prospective patients to your competitors. Not just that, a lower performance on HCHAPS scores can put 2% of your practice's reimbursement at risk.
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You know your hospital's reimbursement heavily depends on the kind of patient satisfaction you're able to provide. You also know that the internet is making patients increasingly aware of their rights to realize that satisfaction. However, what you may have missed is the fact that the internet, combined with increased proliferation of digital technology, is also playing a major role in defining how your patients are going to feel about you, your service, and your hospital. And its role starts even before your patients have found you,...
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Providing an exceptional level of satisfaction to your patients is something that determines the fate of your healthcare business today. That's because in this digital age, the key success metrics of your hospital, your practice, each of your providers, and even your nursing staffs are linked to the kind of satisfaction they all are collectively able to provide to your patients. Patient satisfaction being an important and a common indicator to measure the quality of healthcare, holds a major part of the decision to be made...
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Undoubtedly, the evolution of digital media and the decentralization of information has completely changed the way patients used to find a doctor or specialist for treatment or consultation. Instead of depending on word-of-mouth referrals or commercials, internet has enabled patients to seek out information, compare all options, and make decisions regarding their health.
While you might consider it as a hurdle to your healthcare business’s success, you can actually leverage it as a strategic advantage – so long you take...
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