Why do you need Online Reputation Management (ORM)? ORM is a process focused on managing online patient engagement for you and your practice. It deals with influencing patients’ perceptions about you by ensuring that your reviews are accurately representing your services. ORM’s strategies focus on countering and overshadowing negative online reviews with more positive reviews, and proactively intercepting potential negative reviews. The purpose is to improve the way people talk about you and your practice, which in...
Growth is a major factor to ensuring your healthcare practice remains successful. If you’re not growing your patient base, then your revenue will remain stagnant. However, growth doesn't happen easily. It requires hard work, diligence, and perseverance toward some defined focus areas – the drivers of growth – before your practice can actually achieve consistent growth. For your healthcare practice, those drivers of growth are your patients. That's why everything that you do should be centered on your...
The 3 pillars of healthcare marketing success is a marketing plan designed to help you acquire more patients from the internet on an ongoing basis. Apart from this main goal, other objectives that the “3 pillars” marketing plan strives to fulfill are improved patient service recovery and improved overall performance of your practice. The...
In times when online reviews are playing a decisive role in customers' decision making, healthcare providers cannot just sit back with folded hands, and let the online reviews freely shape the public image and opinion about their practice. Not contributing with your inputs as a provider can give rise to the polarity of thoughts on review websites, which can lead to a situation where your prospective patients aren’t able to get the actual picture of patient satisfaction for your practice. What providers should do is take...
Healthcare content marketing in its essence is about creating and sharing valuable, relevant, and consistent health-related online materials such as blogs, articles, videos, infographics, and social media posts in order to attract and retain a clearly defined audience – your target patients – and ultimately drive profitable converting actions from them. Content being created and distributed under this marketing approach differ from the usual marketing content like the digital ad copies. That's because the former content type,...
A major part of having a strong online presence for a website is its ability to provide seamless and responsive user-experience on any internet access device, including mobile devices such as smartphones and tablets. Same applies to your practice's website which is an online window for your patients to take a look at what's inside of your brick-and-mortar practice.
With the high popularity of smartphones – for their ability to provide internet services on the go – your practice's website needs to be...
The patient acquisition cycle starts with acquiring new patients and keeps advancing with retaining them as your loyal customers, and further keeps on revolving with getting more number of patients referred by your existing happy patients, and so on. The fuel that keeps on rotating this cycle to get more patients is derived from an inspiration of providing an exceptional patient experience
A robust online presence means an all-round visibility of your practice on all important platforms on the web, such as search engines, social media, and reviews websites. It's the kind of visibility that can encourage your patients for taking some converting actions which is the ultimate goal of any healthcare marketing plan. A strong online presence is characterized by your practice showing up on top of the search results every time a patient searches on Google, or any other search engine. It's also about frequently appearing on the...
Online reputation management (ORM) is not an unknown term for doctors by now. Its credibility in reputation building and performance enhancing, has made it a necessity in either the active marketing strategy or at least the wish list of every provider (big or small). For those who are reluctant, they should waste no time and read this blog from start to finish to clear the air regarding ORM's value. [Read Read This Post »
Selecting a digital marketing team for your healthcare practice is one of the most difficult business decisions you'll have to make. However, it becomes easier when you know (and be prepared for) what you can expect from them and what they should expect from you. By selecting the right agency, you can enjoy an ongoing mutually satisfactory...
