Undoubtedly, the evolution of digital media and the decentralization of information has completely changed the way patients used to find a doctor or specialist for treatment or consultation. Instead of depending on word-of-mouth referrals or commercials, internet has enabled patients to seek out information, compare all options, and make decisions regarding their health.
While you might consider it as a hurdle to your healthcare business’s success, you can actually leverage it as a strategic advantage – so long you take...
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Healthcare marketing is in evolving phase and physicians are decision makers in this transformation. In the new healthcare delivery model based on transparency, quality outcomes, and patient satisfaction, patients are now at the center of every healthcare marketing strategy. Here are...
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A greater patient engagement is a win-win situation for both, the patient and the provider. For patients, it contributes to improved health outcomes, and for providers, it ensures a better reputation among their patients which also increases patient referrals for them. And, with
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For businesses, animated videos marketing marketing can help break new ground in reaching different market segments. Video marketing gives you an opportunity to tell a story, whether it be about your product or customers. With video, you can share compelling messages that connect with your audience and get them to take action.
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The best way to learn about dental online marketing and your target market is hiring an experienced team that has worked with several dentists. Traditionally, the most effective way for dental offices to attract new patients has been from referrals. Today, the same concept exists online in the form of...
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Digital marketing for healthcare galvanizes the loyalty of current patients and educates prospective patients about their healthcare options. It's always been about connecting with your audience in the right place at the right time. And today, the right place is on the internet and the right time is around the clock.
Understanding healthcare digital marketing trends
Consider the following statistics from Pew Research:
Whether you are applying to jobs, starting out on a new business venture, or wanting to market yourself as a freelancer for hire, you need to develop a personal brand, and that personal brand needs to make itself seen and known online.
Getting your name in front of people is simply not enough to make your personal brand...
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Don’t we all love it when a new customer signs up to do business with us? Of course, we do. It’s a reaffirmation of the fact that whatever it is that we are doing to build our business, is working. But, hold on; it’s not the time to celebrate yet. And here’s why:...
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Once a website is launched it should not be forgotten by its owner. Websites don't just evolve and attract traffic on their own, as they require regular maintenance to survive. The best way to keep a site alive is with fresh evergreen content...
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Happy customers are the pillars of success for any business. If your customers are not happy, good luck staying in business.
In 2016, businesses in the US lost a staggering $83 billion due to poor customer service. Poor customer service...
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