In business we have to trust our service providers. SEO companies are our gateway to online success. But it’s a good idea to keep a tab on what they are doing on our websites. Remember in the online world the website is your business store and you wouldn’t want a wrong description or profile projected! Or worse you wouldn’t want to be taken for a ride after paying those dollars!
Ask them for a keyword list and make sure that they get them right.
Overnight online success is extremely rare. Most successes are a culmination of the testing, analyzing, improving and testing cycle.
If you really want online success, or even offline success, then you must understand the importance of correct marketing testing.
Ask yourself these questions as a starting point:
When he doesn’t know your business. You may say that it isn’t his job. But you are wrong. Your online business is not a wild crazy idea, but a source of your income. Trust the right people to design your website. Your 17 year old nephew may be able to create your website or you can get a free one from several services…they might even be kind of pretty. In my research and experience, less than 2% of businesses that have websites have planted the seeds to online success. Many of them are your competitors.
The...
If you are expert in an area and if you have a niche market, forum marketing is suitable for you. This form of marketing is one of the oldest and most subtle forms of indirect marketing. The main purpose of this form of marketing is to establish your expertise, build brand awareness and create visibility.
Forum builds an online community too. However forums are different from social media marketing because SMM is mostly about networking while forums are for problem solving. Here, people ask questions and get answers. It is also a...
After getting the onsite done properly for your website to make impact you need to get things done properly offsite too. There are certain aspects of internet strategy that you may consider as most appropriate for your business, but the 9 steps below are fundamental offsite steps. 1. Article Marketing 2. Blogging 3. Forum Marketing 4. Directory Submissions 5. Press releases 6. Social media marketing 7. Online profiles You can watch our Offsite SEO Technique Video for an overview. There are 2 newer methods that appeal to online...
Last week we talked broadly about website design and how to integrate it with your internet strategy. We also saw the significance of good original content and how it acts as a unifier for all aspects of internet strategy. This week we will go a step further and discuss onsite aspects of internet strategy. I will try to provide you with a checklist and a list of don’ts.
You’ve worked hard at identifying the keywords that will drive traffic to your website.
These keywords have to be integrated with website design to start driving traffic to your website. Then there is the issue of conversions. So the design, code and content must be integrated for a successful website business. Discuss all of the below factors with your website designer and content writer if any.
Website Design: The
