With the rise of Google +1 and the growing presence of Facebook Likes, its important to understand the fundamental differences between the two features. As stated on the Google website, "the +1 button is shorthand for this is pretty cool' or' you should check this out.' Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search." According to Facebook, 'the Like button lets a user share your content with friends on...

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• Keep it Short and Sweet!
  • Attention spans, especially online, are non-existent, and thus readers must be lured in by a powerful title and strong opening sentence.
    • 5-7 seconds
  • Most of the time, people will go to a different site after reading the first few sentences, so it is extremely important to make sure you convey the most important points at the top of the article.
  • Also, a shorter article with 4...

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In our last post we put a compiled list of the pros of SMM to enable you to reach your objective for online marketing. In this post we cover the cons. We believe (and hope you do too) that knowing the cons will reduce the number of mistakes you are going to make!

Cons:

• Information on the social web moves fast, but often at the expense of deeper personal relationships. Marketers, while they can reach customers...

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Earlier the question was Should we do social media marketing" Now the question is what platform is suitable for social media marketing. SMM works best when combined with offsite marketing and helps cut down offsite marketing costs by continuing with the hype created by the offsite initiative online.

Compiled below is a list of social media marketing pros. Once you have them in a single place it is easier to chalk out your social...

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Social media has ensured that anyone can talk about anything including your company and how great it is or how it sucks (Aw!)

Are you there during the company bashing sessions on social media platforms?

It is very tough to track everything that is being said about you because even setting up a Google alert with the brand name or product name may not crawl through a social media platform. And that is exactly where the influencers and consumers are. This requires certain amount of manual work but it is worth...

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If your business is primarily B2C you need to be where your customers are.  All arguments about not having the time or money take a back seat when you actually know where your customers are.  Pingdom.com has come out with statistics on social media behavior. The statistics are primarily based on US demographics.
 

The surprising result is the young and tech savvy below 30 crowd’s presence is as strong as the 35 to 45 year crowd.

Here is a breakdown of where to find your consumers as per the age...

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