In today’s world, consumers use online reviews as a decision-making tool for just about anything, especially their new healthcare providers. A whopping 81% of prospective patients seek out and consider a healthcare practice’s reviews in order to inform their decisions.
Healthcare practices can establish a strong online presence and get found online if they are listed on review sites. These sites provide handy and useful information about healthcare practices and physicians to help patients evaluate their options and find the healthcare providers that are right for them.
Why do you need Online Reputation Management (ORM)? ORM is a process focused on managing online patient engagement for you and your practice. It deals with influencing patients’ perceptions about you by ensuring that your reviews are accurately representing your services. ORM’s strategies focus on countering and overshadowing negative online reviews with more positive reviews, and proactively intercepting potential negative reviews. The purpose is to improve the way people talk about you and your practice, which in...
In times when online reviews are playing a decisive role in customers' decision making, healthcare providers cannot just sit back with folded hands, and let the online reviews freely shape the public image and opinion about their practice. Not contributing with your inputs as a provider can give rise to the polarity of thoughts on review websites, which can lead to a situation where your prospective patients aren’t able to get the actual picture of patient satisfaction for your practice. What providers should do is take...
Word-of-mouth is the big differentiator. It can make or break a brand, increase conversion rates and catapult a company to new levels.
And that was before the Internet even existed.
In this...
With so many online review sites live across the Internet, it is very easy for anyone to find and assess a business, and doctors are no exception to it. Sites like ZocDoc, Yelp, WebMD or Healthgrades...
