Advances in alternatives and the decrease of associated costs have taken search engine marketing techniques far beyond the optimization of written content, blogs and articles. One of the most visible and well-known of these advances is YouTube, the video sharing site purchased by Google for $1.65 billion in 2006. A second advance, though not as ubiquitous as YouTube, is the podcast. A podcast is a digital media file which can be distributed over the internet using syndicated feeds for playback on portable media players, laptops and personal...
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Visitors who has arrived at your site, like what they see, and go to your shopping cart to make a purchase are much like patrons at a restaurant who have perused the menu and have decided on what they want to order for dinner. While the order is being placed the restaurant's waiter or waitress usually plays one of two roles; that of an order taker or that of someone who is trying to enhance the experience of the diner by suggesting appetizers, side dishes, and/or a bottle of wine to complement the main dish. This activity...
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Direct marketing has been an important part of the marketing mix for small, medium, and even large businesses.
Outsourcing your direct marketing campaign is a wise decision as you can get the help of professionals. A number of multi-national and even small companies have made use of these contact centers to get in touch with their customers and have increased their sales. You too can join the bandwagon and opt for the services of contact centers. Direct marketing involves a number of activities like
Online businesses go out of the way to promote themselves. Often the promotion is blatant.
But there is no single step to conversion and after the fist step often nothing happens. So how do you convert your leads into interested prospects?
Simple: Go beyond the usual.
In the offline world we see it happen often. The handyman may thoroughly clean out the garage though it wasn't a part of the job. Your garage mechanic may use some petrol to clean out an old stain in your car upholstery. What will you do? Next...
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Podcasting is a brand new unsaturated marketing channel based on audio communication at the will of the listener.
What is podcasting?
Podcasting is basically audio over the Internet where people subscribe to listen to content that they deem useful. The best part is that you don’t have to be on a computer to listen to a podcast. It has gone mobile. Listen to it on your iPod. You can listen to what you want, when you want, where you want. And very important: Podcast listenership is doubling and tripling...
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Videos are an effective way to get a message across to our clients and yet they are still under used. With the explosion of web 2.0, videos can be supported by most sites and they can be hosted cheaply too.
A vlog is short for videoblog. It is a blog which uses video as the primary content as technically it is linked to within a videoblog post. A vlog is accompanied by supporting text, image, and additional meta data to provide a context for the video. Vlog like Blogs are updated regularly, generally includes personal reflections,...
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What is Article Marketing?
The writing of articles related to your services, product or expertise and publishing it online for general audience is called article marketing.
How does it work?
Let us take the example of a site that offers weight loss surgery in Mexico. This site publishes a lot of articles online, almost 6 to 7 articles per month. Around 10% of visitors to this site (among 10,000s) come from article sites. This site uses article marketing as a foremost technique in its...
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Let me start by thanking you all for the tremendous (and voluminous!) response by questions, queries, suggestions and of course criticism... (Psssst.. for those of you who asked me who I am to analyze Ajay's book, I can only say that if you are reading this blog post I am successful enough in my work to analyze this book) Well, Ajay's book is what he says it is "just a comprehensive knowledge" of internet strategy for small businesses. Planning or setting up a business on the internet is a daunting and an arduous task for...
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