4 Tips to Attune Your Site for Greater MCommerce Capability

Mobile commerce, or simply mCommerce, has seen exponential growth over the last five years. As smartphones and other mobile devices become affordable, more people are switching their old basic feature phones for these feature-rich devices. According to data from the Pew Research Center, 56% of American adults have a smartphone.

For online business owners, this finding means one thing: make their stores accessible for users on mobile devices or risk losing significant amount of sales. If you have an eCommerce store, optimizing it for mobile users is no longer an option but a necessity. Below are four ways in which you can make your online store friendlier for users browsing through mobile devices:

Responsiveness

User experience is one of the most important things that online store owners targeting mobile devices users should consider. Prospective customers may be using smartphones, iPads, Kindles or other mobile devices to browse your store. Make sure the store is designed to adapt to the screen of the device that a prospect is using to provide a good experience.

Content optimization

Mobile users have some limitations when accessing content online. For example, some types of content are better viewed on desktops than on mobile devices. When targeting mobile customers, optimize your store content to load fast and be viewed better on the devices customers use. Avoid using heavy images, flash content or JavaScript as they will lead to poor user experience for mobile users.

Use native apps

Having a native app for your store can improve your sales. Native apps help to improve brand awareness of your store and increase shopping activities. Since apps are specifically designed for devices, they improve the conversion rate thanks to their easy navigation and fewer checkout steps.

Simplify navigation

Keeping your online store content minimal is important when targeting mobile users. However, you also want to make it easy for users to get the information they are looking for. Simplify your navigation menu for users. Keep the menu small enough to fit the screens of the various mobile devices your customers are using.