If your company doesn’t have a unique website in this modern day and age, you are heading for business suicide. Over 3 billion people around the globe use the Internet on a daily basis and approximately half of these people will access the web using a smartphone or tablet. People are fast becoming dependent on websites when making investments, whether it is for a product or service. Because of this, you need to jump on the bandwagon and consider integrating responsive web design into your mobile SEO strategy.
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Over time some brand names are so well established in our daily lives that they become action verbs for things we do rather than proper names for things we use. For example, Xerox is not just a company, it's a procedure for duplicating paper documents and Google is not just a search engine, it's the action we take to find information. Pop Tarts and Chap Stick are registered trademarks for specific products, but they've evolved into catch-all for toaster pastries and lip balm, respectively.
How do certain...
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Finding an inbound marketing company that helps your website gain traffic and revenue can be a challenge. Here are some red flags to watch out for to determine whether or not their online marketing efforts are worth continuing or abandoning for better expertise.
Empty Promises
SEO companies that guarantee high rankings in search engines should not be trusted, since search engines deliberately use hundreds of factors in their rankings. The company that boasts such claims may have a successful track record, but most likely...
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Bear in mind that, as you prepare to launch your app, both it’s relevance and ease of use will determine its success. Here are five ways to get your app off the ground and working for you: Know Your Market If you own a cleaning service, launch an app that speaks to stay-at-home moms. An app geared toward middle-aged men will not drive results. Ensure that your app includes an interactive section about the environmental benefits of the chemicals you use. Get Them Talking Listen to the feedback that
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The Internet is a useful tool for both businesses and customers because it enables business owners to expose their services and customers to weigh up the pros and cons of different brands. With numerous sites providing updated statistics for global brand rankings, people are referring to the net as a way of finding out the position of top companies.
So how are these rankings generated?
Well, scrupulous information is collected from web users who can decide whether or not they deem a brand as 'positive' or 'negative'. When...
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Google released Penguin 2.0 on May 22, 2013, as the new algorithm for ranking search results has moved deeper into the issues of the first Penguin release. It's definitely not a good idea to engage in random link exchanges anymore. Website maintenance has now become crucial for following the new guidelines announced by Google engineer Matt Cutts. At the same, there really aren't any shocking surprises from the update.
If your focus as a web designer or business...
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There are many companies out there that prefer to keep their marketing campaigns in-house, which is understandable.But, on a few basic levels--a very few, namely a need to control everything--most companies prefer to take their web marketing initiatives to an agency. This can be attributed to a number of things.
First and foremost, agencies work with businesses one-on-one to help them reach their business goals, tailoring the web marketing...
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Alright, somebody let the cat out of the bag. Facebook will soon take over the world. We will be witnesses.
Not quite, but Facebook is now a leader in the social networking industry. Statistics show that viewers are more likely to remember a Facebook Page status than they are a Twitter tweet, or any other post for that matter--Google and LinkedIn included. Facebook is the preferred media for social networking today, and it’s no surprise. Facebook has a unique advantage that other social networking sites can’t take enough advantage of…the...
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How many times have you opened your inbox to about 30 spams? It’s aggravating, if not time-consuming to shift through what matters and what doesn’t. Spam e-mails often contain malware and spyware, all the good stuff that the dishonest among us make money on. So we turn on our Spam filter to make sure that spam emails never reach our inbox, and we delete them automatically when they come in.
This is a temporary solution to a permanent problem and may lead to problems later, especially if your filter is dumping important messages into your...
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Statistical evidence and technological advancement suggest that the next great advertising platform is going to be built on mobile devices. To maximize on adverts displayed on mobile devices, there are four core factors that you must consider: location, time of the day/week, user behavior and the weather. In essence, it is not safe to assume that the owner of a specific smartphone will be at a given location at a specific time. This means that displaying ads that target a specific geographic region should be approached differently, with a
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