As of late, the debate about whether or not using guest blogging is an ethical method of backlinking to your website has heated up. The short answer is yes, if you do it correctly. Guest blogging is when you publish an article on another person’s website. Many people use this tactic to link back to their websites, just as they did years ago, when they outsourced the compiling of hundreds of short blogs...
There has been a push as of late to simplify web design for the lay viewer in order to make the page less cluttered, more exciting and more interactive. Here are some trends that tech companies should keep an eye on: Data Integration Designers are now integrating interactive data visualizations directly into the HTML coding instead of uploading relevant data information to a coded site for display. In...
More than 91 percent of B2B marketers use content marketing and CMOs plan to increase their spending on content marketing budgets this year, making it an important tool to attract leads and convert leads to clients.
Marketers use content and will increase content because, quite simply, it works. More than 87 percent of respondents to a recent CMO Council and NetLine survey reported that content drove decisions about what companies to work with.
Making content a...
In terms of advertising, mobile marketing is the new Facebook. It is on the front lines of an advertising revolution supported by our need to digitize the world. That said, it’s important to have a strong mobile marketing campaign in place. Here are six steps that will help your campaign turn a profit.
Call Tracking from Google Mobile Paid Search Insert clickable and trackable contact numbers in your Google
According to an assessment performed by Pure Oxygen Labs, only 56% of Fortune 100 companies are providing any kind of mobile content designed for smartphone users. This minimalist attitude toward optimizing content for mobile experiences could potentially take a large chunk out of these companies' rankings when it comes to where Google places them on search results, due to changes in Google's mobile algorithms.
Mobile industry statistics have shown and continue to support the importance of ensuring high quality optimization of website...WordPress plugins can be a wonderful asset for bloggers, web developers and business owners. There are a wide range of plugins available that can expand the functionality of a website, from speeding up the pages to improving SEO and social media integration.
While there are a lot of advantages to these plugins, they also come with risks. It is important to be able to identify trustworthy plugins in order to ensure that your website code is both high quality and safe.
SEO knowledge and practices continue to evolve, keeping website owners on their toes about how to present their original web content without violating Google's rules that shape search rankings. Search Metrics released a study in 2013 following the Penguin 2.0 update that reveals how Google is fine tuning its methods for weeding out black hat spam sites. Each update targets certain type of search rank manipulation, but the common thread to each update is that Google wants to reward sites that work hard to give their users quality content....
Google is by far the most popular search engine and based on data gathered by Statistic Brain, the average number of daily searches in 2012 was 5,134,000,000. Revenue hit $50 billion during that year and founders Larry Page and Sergey Brin celebrated Google's 14th birthday.
Despite the fact that a large portion of Internet users turn to this search engine to find virtually anything on the web, it seems that smartphone users are spending more time on apps. Approximately 80% of...
Any business person will tell you that they wish to stretch their business further. However, this is subject to the returns earned by the business. If the returns are good enough to sustain the business and remain, then the owner can use the surplus to expand the business so as to even get more returns. It is against this principle that most SEOs are laying the foundation of their business. What could be the drive behind all this?
Good returns from the business
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Google has dominated the top spot as the best search engine for many years, but it seems that Marissa Mayer has some tricks up her sleeve. The 38-year-old was ranked number 14 on the Fortune Magazine list of 'America's Most Powerful Businesswomen of 2012', and this is thanks in large part to the experience she gained as the key spokesperson and executive of Google.
Since she was appointed President and CEO of Yahoo! in 2012, Marissa has transformed the way the Internet corporation works. Recently, Yahoo announced their plan to buy blogging...
