The healthcare industry is becoming increasingly competitive, and audiologists can’t afford to be left behind. The number of audiologist practices in the US alone has increased and continues to rise. In order to stand out among the competition, audiologists must have a strong online presence and effective SEO practices.
Additionally, with the rise of internet usage, more and more people are using search engines to find healthcare providers and information. In fact, according to a survey 63% of US adults have used the internet to look up health information in the past year. Utilizing SEO allows audiologists to increase their visibility among potential patients, thus helping them to attract more patients and grow their businesses.
So if you're an audiologist looking to grow your practice and make a difference in the lives of more patients, it's time to embrace the power of SEO. Let's explore how it can help improve your ranking on search engines and attract the patients you deserve.
With over 18 years of experience in digital marketing, GMR Web Team helped Hoffmann Audiology, an audiology practice in Irvine, CA, to expand their online presence by creating a custom marketing solution. We understand that your audiology center needs a unique SEO plan.
Increase in appointment requests
Increase in online reviews
Increase in the calls from Google
We perform an extensive research on the client’s audiology practice to understand their unique needs, goals, and target audience. Based on this research, a comprehensive plan is created to reach our client’s goals.
For benchmarking purposes, we identify the top SERP listings for each relevant audiology keyword and break down the on-page strategies behind your local competitor’s SEO dominance.
Progressing through an audit of your website to identify areas that need improvement and optimization. We make sure that your website is user-friendly, accessible, and optimized for search engines, so that you can reach more potential patients.
Researching and identifying the keywords that your target audience uses to search for audiology services. We optimize with these keywords, so that the clinic ranks higher in search engine results.
Creating high-quality, engaging content for the website tailored to the interests and needs of your target audience.
We make sure that our client’s Name, Address, and Phone number (NAP) are consistent across all your online listings and directories, improving your local SEO and making it easier for potential patients to find you.
Web GMR optimizes your Google Business Profile to improve the client’s visibility in Google Maps and other local search results. Google Business Profile contributes about 36% in local SEO ranking. Making sure that profile is complete, accurate, and up-to-date, with high-quality photos and a detailed description of your services.
Implementing automated patient engagement solutions help the client stay in touch with patients and improve their services. This may include appointment reminders, follow-up messages, and patient feedback forms.
We analyze and track your competitors to understand their strengths and weaknesses. We provide our client’s with regular reports on the performance of their website including traffic, engagement, and conversion metrics.
We offer both on-page and off-page optimization to improve your website's visibility and ranking in search engines. This includes optimizing your website's structure, content, and images, as well as building high-quality backlinks from other reputable websites.
By link building, we help in bringing more potential patients and establish your website as a trusted and authoritative source of information on audiology services. Links constitute about 13% in the local SEO ranking factors.
Online reviews impact 17% of local SEO ranking factors. We monitor online reputation and manage your reviews to ensure that your patients are satisfied with your services and that your online presence accurately reflects your business.
The top local SEO ranking factors include Google Business Profile, reviews, links, citations and many more. Out of which the Google Business Profile contributes around 36% out of all the factors, undeniably making it the highest.
According to the National Institute on Deafness and Other Communication Disorders (NIDCD), approximately 48 million Americans have some form of hearing loss. 76% of people regularly read online reviews when browsing for local businesses including healthcare.
By using SEO techniques, audiology practices can rank higher in search engine results pages, making them more visible to potential patients actively searching for audiology services. Additionally, optimizing for local search can make it easier for local patients to find and choose the practice, ultimately helping to grow their patient acquisition.
Our reputation management tool will help you acquire more positive reviews and also helps in managing the negative ones.
Our expert account manager will collaborate with you to develop and implement a custom-tailored SEO plan.
We will never bind you to a long-term contract. Our results speak for themselves, with a client retention rate of over 90%.
