Orthodontists must keep up with the changing digital marketing strategies and technologies to stay relevant for prospective as well as existing patients. The goal of quality SEO practices on an orthodontic website is to help you rank higher than competitors (especially general dentists) on search engines for the niche teeth alignment services you offer.
Search Engine Optimization (SEO) for orthodontic websites includes the strategic placement of keywords, maintaining NAP consistency, creation and publishing of optimized content, social media marketing, link-building practices, and more. At GMR Web Team, we fully understand the competitive nature of orthodontic SEO marketing. We have a team of SEO professionals that can get your website ranking higher to help you protect your market share against general dentists and mail-order aligner companies.
When patients turn to Google to find an orthodontist near them, you want to be the first to show up on the results page. This top placement is achieved namely by having an SEO-friendly website, along with other marketing efforts.
Increase in Website TrafficSEO can boost your website to the top of the search results pages for your location name, specific services, pricing, and more. When a prospective orthodontic patient searches “braces near me,” you want your page to show up within the first several results.
The higher up your orthodontic website is on search engine result pages, the more people will be visiting your website.
Targeting Patients Looking for Your Orthodontic ServicesYou may currently be using broad terms to target patients, such as “orthodontist” or “braces,” which will not yield the best and most targeted results. Good SEO targets the more specific needs that patients have, such as city/location, branded services, and pricing, by crafting an SEO strategy that attracts more qualified leads for these specific needs.
Boosting Brand and Service AwarenessAwareness is the first part of attracting new patients to your orthodontic practice. Orthodontic SEO services can give your practice the boost it needs to start creating awareness in your community. A quality SEO strategy can create awareness about your website and practice name through targeted search keywords such as “braces in location,” “orthodontist for kids in the city,” “adult braces near me,” etc. Once you are a known name in your community, patients will know where to turn when they need orthodontic services.
Save Money on Marketing EffortsOptimizing your orthodontic website is significantly cheaper than online paid advertising, traditional advertising, and other marketing efforts. SEO is a great long-term investment that can rank your website higher and ultimately attract new patients -- all from a simple internet search.
At GMR Web Team, our SEO team implements a comprehensive strategy to get your orthodontic practice ranking at the top on Google as soon as possible. We do this in several ways.
We will first take a look at your website to see what we have to work with. Chances are, you have great content, but it just needs to be optimized for search engines to find.
Optimization includes many different strategies, such as orthodontic keyword placement, web page headers and tags, permalinks, and some back-end maintenance.
To stand ahead of the competition, we will look at relevant searches in your area. This shows us what keywords patients are searching for orthodontic services, giving us a clear picture of how to get your website ranking with the appropriate keywords and content.
One important factor when search engines rank websites is the consistency of your practice’s name, address, and phone number (NAP) across the internet. Your practice’s NAP is most likely listed in several places on the internet, such as Google My Business (GMB), local online directories, review websites, community forums, and more. Keeping these listings consistent shows search engines that your practice is legitimate, up to date, and still running.
A Google Business Profile is an automatic and free listing for businesses and was the top local pack SEO ranking factor in 2021. Claiming your orthodontic business’s Google Business Profile is just the first step in this SEO strategy. Personalizing it, keeping it up to date, and building it out is imperative to your practice’s SEO strategy.
On-page optimization was the first top local organic SEO ranking factor in 2021, and the third top local pack SEO ranking factor.
On and off-page SEO are important for getting your orthodontic website to rank highly on Google. On-page SEO means everything you can control on your website, while off-page SEO comes from social media, external linking to your website, and more. We will have a strategy for both.
To show search engines that your orthodontic website is high-quality, link building is a must. This means that other high-authority websites list your website as a resource. Besides driving more traffic to your website, this SEO strategy also shows search engines that you are a trustworthy website in the orthodontic space.
Online reviews were the second top local pack SEO ranking factor in 2021. Your orthodontic practice’s online reputation and review management are important for search engines to rank your website higher. Consistent positive reviews along with responses and management from your practice are a great way to boost your SEO.
A great SEO strategy can have a huge impact on your orthodontic practice’s ROI. A high-ranking website will be clicked on and contacted long before one that appears on the third page of Google. More clicks, more website views, and more eyes on your practice means more patients through the door.
You will receive a dedicated account manager and SEO team that implements your custom strategy.
We have proprietary solutions to manage your online reputation, generate more reviews and increase engagement.
We don’t lock you into any long-term contracts. We work to earn your business every month through proven results.
