A SWOT analysis is a simple tool that you can use for self-assessing your healthcare practice’s internal strengths and weaknesses, along with external opportunities and threats. When done at least twice a year, SWOT analysis can help your team discover any key issues to update your healthcare marketing strategies and tactics for better overall ROI.
As laser vision correction grows in popularity annually, any healthcare practice offering LASIK must implement strong marketing strategies to set itself apart from the competition.
Digital marketing helps nursing homes attract prospective patients with a more extensive reach than non-digital campaigns. Your nursing home should focus on marketing strategies that effectively establish you as an authority in your industry and promote a trusting relationship with your prospective patients. These 15 digital marketing ideas will help your nursing home create that engagement with your prospective residents and will assure them that your nursing home is the perfect choice for their needs.
Loyal patients create more loyal patients. It’s really that simple: Keep them happy and they will keep coming back. Lose their trust or provide them with a negative experience, and don’t expect them to be back or recommend you to others.
Local searches signal intent, and they are more likely to buy your product or service. This makes it perfect for dentists as 18% of local searches lead to purchases.
The need for patients to stay digitally engaged with their healthcare providers is on the rise now more than ever. Patients want to have control over their own care wherever they can, and the new digital world makes this possible. With patients already exploring their healthcare options entirely online, it is important for providers to have a strong and holistic digital presence with a digital patient engagement platform.
For physicians, patient referrals are an important part of their business. It's also an affordable way for healthcare providers to market their services. More patient referrals lead to increased patient retention and revenue. Experts believe that if you are getting 50% of your new patients through referrals by existing patients, then you are truly providing exceptional service to your patients.
A patient satisfaction score measures how closely a patient's healthcare experience matches his or her expectations regarding the care quality. While all patients expect quality care from their providers or doctors, their overall satisfaction often depends on much more than just the results.
During the COVID-19 shutdowns of 2020, many dental practices embraced teledentistry so that they could offer their patients consultation and diagnostic services. Even after the practices reopened, teledentistry has continued to facilitate safe interactions and communication between dentists and their patients.
It is imperative for private medical practices to develop effective digital marketing strategies that build trust and credibility between them and their patients. A stronger online presence can help your practice stay ahead of the competition. Learn the 15 best medical marketing strategies to scale up your practice.
