Was Software Crash a Good Excuse for Health Exchange Delays?

Four years, millions of people affected and one fatal flaw. Those were the final tallies on the day when Americans were supposed to finally be able to reap the benefits of the Affordable Care Act. Nearly four years after Congress approved an overhaul of health care laws in the United States, the federal government launched a website designed to give them access to affordable, quality health insurance. It was supposed to work seamlessly, providing people with more options, better coverage and financial savings. Unfortunately they never...

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Time to Honor Our Harvesters: Happy Thanksgiving Day!

You may never wonder how your fruits, vegetables and meats get to your kitchen table, other than that you pick them up in neatly packaged bundles at your local grocery store or supermarket. Perhaps it is time to give that some thought. This Thanksgiving, take time to be grateful for where that food comes from and the people who work tirelessly to provide it for your nourishment and enjoyment. Farm workers are among the lowest paid individuals in the United States, or any country for that matter. In general, they are also looked down upon by...

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On-Page Link Building Strategies for 2014

With Google consistently updating their search algorithms in order to have higher quality content show higher up on their first few search results, this means that businesses need to have a comprehensive and tight link building strategy for all of their content and entire website in order to stay ahead of competition. One of the most important aspects of a strong link building strategy is knowing the tips and tricks of perfect on-page link building and SEO to remain at the top of those search results. With the new year coming faster than...

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Importance of Checklists for Small Business Websites

A checklist helps keep a website within the realm of bringing value and traffic to the business. Avoiding a checklist can lead to missing out on important components that could help the site's success. Since websites can be complex--depending on your business goals--it's a good idea to review the following expert tips and use them as a guide for your web development. Content Content development is...

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A Few Common Goof-Ups Made on Small Business Websites

Small businesses are wise to create websites, but sometimes miss the point of what websites are about. Understanding that a website is not a get rich quick scheme is an important key to approaching web development. Here are common website mistakes made by impatient small businesses: Rushing to Make Sales Before your website can win the trust and loyalty of customers, you need to first learn about your...

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Google+ Retires Local Apps Due to Low Usage Rate

Google has dropped Google+ Local Apps, which was designed to help iOS users learn from reviews in their circles about local businesses, particularly restaurants. The reviews contained customer scores for food, service, decor and other factors. Part of the reason for the discontinuation was dropping usage, but another factor was many of the features are already integrated into the Google Maps for mobile devices, which represents the convergence of several online trends.

Even though Google+ became the number two social network behind...

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Google Search Celebrates Its 15th Birthday Today

Google is celebrating its 15th birthday with an interactive piñata doodle. Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Most of its profits are derived from AdWords. Google's headquarters in Mountain View, California, is...

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Why Marketers Must Pay Attention to Google's Quality Score Change

In August 2013, Google changed Quality Score reporting to AdWords by better integrating three sub factors: expected click-through rate, landing page experience and ad relevance. While the way Quality Score is calculated has not changed, the reporting changes can affect relevancy and bid rates. Understanding the effects of these changes will help with using the AdWords report better to assess ad success. Quality Scores Increased After the implantation of these changes, very low scores decreased significantly while high...

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Google Relaunches Zagat Experience for Both Web and Mobile

Google is helping nightlife seekers easily track down local restaurants and nightclubs with Zagat, which provides ratings and reviews based on customer surveys. Google announced the relaunch of the Zagat website and mobile app for Android and iPhone in the summer of 2013. One of the new features of this relaunch will be the appearance of editorial videos and curated lists of local establishments for searches such as "best organic food in San Francisco."

Zagat, which has rated restaurants with a 30 point system since its inception in...

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