February 2012 Google Search Updates

As of April 18, 2012 Google will be shutting down AdSense for domains. This only applies for domains hosted by Google. It means that you will no longer be able to generate money from your undeveloped domain. While AdSense was based on quality content, many domains that opted for Adsense had no content whatsoever. This led to great dissatisfaction amongst advertisers, thus resulting in Google pulling the plug on this service.

Google Panda 3.1

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Increase Your YouTube Subscribers: The Power of Video Marketing

YouTube is the largest video sharing website and is second only to Facebook as being the most popular website in the world. It is a misconception that YouTube is just for funny videos of teenagers looking for fame. Many businesses, from insurance companies to grocery chains, utilize video marketing on YouTube to better promote their products and services.

Having a successful website strategy can help you develop...

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Simple SEO Tips & Tricks

At the center of every business's online marketing strategy is Search Engine Optimization (SEO). Mastering the art of SEO is no simple task. Although SEO may appear to be a daunting challenge, consider the follow simple yet effective methods to help jumpstart your SEO campaign.

  1. Keywords! You should be conscious of placing relevant keywords across every page of your website. Keywords are essentially the words someone uses to stumble across a website via a search engine (like Google, Yahoo!, MSN). Therefore, its in your...

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How to Get Your Blog Noticed

Blogging is a tough art to master. You can write the most fascinating, thought-provoking content, but without readers, what's the point? Popularizing your blog is crucial to the success of your blog. Fortunately, there are simple things you can do to fortify its reputation and increase its viewership.

Maintain a professional look. Keep a clean, professional design for your blog that complements your writing style. A well-kept blog page will convey to readers how seriously you take your blog, and an intelligent...

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SEO for Local Search

Major search engines, reacting to local search statistics, are increasing their focus on personalizing and localizing their inquiry results. This evolution benefits small business owners in many ways including:

  • Raising Local Awareness Using locally based keywords and phrases such as the names of a neighborhood, city, or county combined with relevant search terms gets SEO results much faster than competing for search terms on a national or global basis. These are, in effect, long tail keywords which define niches in both...

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Interviewing Your Potential SEO Company (Part-2)

The main objective of this weeks post? Interviewing Your Potential SEO Company (part 2) is to cover the areas of partnership between the prospective SEO company and your business. The blog consists of questions which help in determining?? whether the company is going to take an active interest in the success of your business or just punch the clock and charge the monthly search engine optimization fees. The basic questions that a company must ask are:-
'How often will we communicate' , 'What is our timeline and how will we...

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Fifteen Things You May Not Know About SEO

The daily evolution of search engine optimization results in the birth of new myths on a regular basis but the old ones dont seem to die with the same regularity. This may be due to the idea that some myths make it easier for companies to sell their SEO services, while others just carry on under their own power. The following is a list of some of the new myths as well as those that might take either a silver bullet or a wooden stake to kill.

  1. That Google partners with or approves SEO companies - This one is unlikely to die...

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Going Beyond Written Content

Keeping up with innovations in the alternatives to written content could be considered a full time job as the role of websites continues to evolve from simple information dissemination sources to whiz-bang multimedia experiences. While the options have expanded dramatically, the ultimate purpose of any research based, optimized content remains the same; to bring visitors to the site and then keep them interested while they move through the conversion process. With visitors becoming more discriminating, the sales process may require multiple...

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Small Business Resources for Internet Strategy

Below are some additional free small business resources apart from those listed in the ebook. If you do not have a website yet, identify the most successful competitor website. Use that website as a base to find out more about the behavior and demographic profile of your customers. Compare it against two other competitor website. Believe me, it will prove quite an education and give you new ideas. You will be able to identify the weaknesses of each website and hence your planned website will be better than the others. I would like to add a...

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