Are you using a generic top level domain (gTLD), yet? These are the extensions at the end of the website URL, similar to .com, .net, and other types of domains that help denote what type of website visitors are heading to. Just recently a bunch of different generic top level domains were made available in order to better categorize the web (things like .cars, .retail, and so forth). But do the advantages outweigh the disadvantages? And why are gTLDs so important? What's the purpose of the gTLD? Businesses need to be able to have a...
