• Keep it Short and Sweet!
  • Attention spans, especially online, are non-existent, and thus readers must be lured in by a powerful title and strong opening sentence.
    • 5-7 seconds
  • Most of the time, people will go to a different site after reading the first few sentences, so it is extremely important to make sure you convey the most important points at the top of the article.
  • Also, a shorter article with 4...

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Last week we talked broadly about website design and how to integrate it with your internet strategy. We also saw the significance of good original content and how it acts as a unifier for all aspects of internet strategy. This week we will go a step further and discuss onsite aspects of internet strategy. I will try to provide you with a checklist and a list of don’ts.

• Zero on a website design...

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You’ve worked hard at identifying the keywords that will drive traffic to your website.
These keywords have to be integrated with website design to start driving traffic to your website. Then there is the issue of conversions. So the design, code and content must be integrated for a successful website business. Discuss all of the below factors with your website designer and content writer if any.

Website Design: The

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