How Social Media Can Drive Traffic to Your Trade Show

Small businesses are quickly realizing the power of social media and are incorporating it into their offline marketing activities. With a good social media plan, you can drive traffic to your booth and make prospective customers eager to do business with you.

 

Social media can add leverage to your small businesses to reach prospective clients and attract them to your trade booths.

Below are some social media marketing tips you can use to boost brand awareness, and make your next trade show a...

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Leveraging Social Media to Meet High Profile People

Social media is becoming more and more of an important tool each and every day for people in the business world. In fact, it’s one of the most important tools that a person can have if they’re working on their own or running a small company that they’ve just started without a lot of contacts.

However, many small business owners just don’t understand the best ways to use social media to help them get ahead. One way is to leverage social media to help you meet high profile and...

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How Integration of Social Media with ECommerce Site Drives Up Sales

Since the turn of the century, businesses have been intrigued by the concept of ecommerce web design – the closest thing in history to an automated cash register. But only a small percentage of websites reach the goals of their owners and many end up giving up in frustration. So what does it take to make online sales happen? The following insights may help you understand how social media now plays an important role in driving sales.

Social-Media-with-ECommerce-Site

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How to Choose Credible WordPress Plugins

WordPress plugins can be a wonderful asset for bloggers, web developers and business owners. There are a wide range of plugins available that can expand the functionality of a website, from speeding up the pages to improving SEO and social media integration.

 

While there are a lot of advantages to these plugins, they also come with risks. It is important to be able to identify trustworthy plugins in order to ensure that your website code is both high quality and safe.

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Study Reveals Key Facts Post Penguin 2.0

SEO knowledge and practices continue to evolve, keeping website owners on their toes about how to present their original web content without violating Google's rules that shape search rankings. Search Metrics released a study in 2013 following the Penguin 2.0 update that reveals how Google is fine tuning its methods for weeding out black hat spam sites. Each update targets certain type of search rank manipulation, but the common thread to each update is that Google wants to reward sites that work hard to give their users quality content....

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Three Simple Ways to Make Your Website Sticky

There is a simple cardinal rule to increasing conversions online: the longer the people are on your website, the more likely they will convert. Don’t forget, however, that this is separate from the more fundamental rule of your online presence: if you’re going to survive and flourish in this crazy online world we inescapably live in today, you need to have fresh and relevant information on your site at all times. So the big question remains: how do you get them to stay on your website? That’s what I’m going to break...

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5 Tips to Get Started on Pinterest


Make Peoples’ Jaws Drop The best pinboards for your brand are those that catch peoples’ attention quickly. An effective strategy is to think of every possible aspect of your business that could translate into a pinboard topic, remembering that Pi. For instance, an Orange County web site design firm can create a pinboard that is comprised of screenshots of unique and well-designed webpages...

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Be Warned of the Cons of Social Media Marketing

In our last post we put a compiled list of the pros of SMM to enable you to reach your objective for online marketing. In this post we cover the cons. We believe (and hope you do too) that knowing the cons will reduce the number of mistakes you are going to make!

Cons:

  • Information on the social web moves fast, but often at the expense of deeper personal relationships. Marketers, while they can reach customers...

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