- Keep it Short and Sweet!
- Attention spans, especially online, are non-existent, and thus readers must be lured in by a powerful title and strong opening sentence.
- 5-7 seconds
- Most of the time, people will go to a different site after reading the first few sentences, so it is extremely important to make sure you convey the most important points at the top of the article.
- Also, a shorter article with 4...
- Attention spans, especially online, are non-existent, and thus readers must be lured in by a powerful title and strong opening sentence.
