The start of a new year is a time when one tends to reflect on a lot of stuff, both intended and unintended. As the new year rolls on I started to reflect on my career choice as a digital marketer. I started my career as a SEO person and I am still married to it. But these days I am having an affair with PPC. Its less demanding, convenient, the outcome is predictable and there is no long-term commitment unless you really want it.
With Google consistently updating their search algorithms in order to have higher quality content show higher up on their first few search results, this means that businesses need to have a comprehensive and tight link building strategy for all of their content and entire website in order to stay ahead of competition. One of the most important aspects of a strong link building strategy is knowing the tips and tricks of perfect on-page link building and SEO to remain at the top of those search results. With the new year coming faster than...
WordPress plugins can be a wonderful asset for bloggers, web developers and business owners. There are a wide range of plugins available that can expand the functionality of a website, from speeding up the pages to improving SEO and social media integration.
While there are a lot of advantages to these plugins, they also come with risks. It is important to be able to identify trustworthy plugins in order to ensure that your website code is both high quality and safe.
SEO knowledge and practices continue to evolve, keeping website owners on their toes about how to present their original web content without violating Google's rules that shape search rankings. Search Metrics released a study in 2013 following the Penguin 2.0 update that reveals how Google is fine tuning its methods for weeding out black hat spam sites. Each update targets certain type of search rank manipulation, but the common thread to each update is that Google wants to reward sites that work hard to give their users quality content....
Finding an inbound marketing company that helps your website gain traffic and revenue can be a challenge. Here are some red flags to watch out for to determine whether or not their online marketing efforts are worth continuing or abandoning for better expertise. Empty Promises SEO companies that guarantee high rankings in search engines should not be trusted, since search engines deliberately use hundreds of factors in their rankings. The company that boasts such claims may have a successful track record, but most likely...
Pre Lunch session roundup. Finally in Seattle for SMX Advanced! It’s actually thrilling to be here anticipating the exchange of ideas and gaining new insights. Grey weather, but great networking over breakfast. As it always happens all the best sessions are happening simultaneously. Currently attending the revised periodic table of SEO ranking, the 2013 edition. Here are the main takeaways:
Google released Penguin 2.0 on May 22, 2013, as the new algorithm for ranking search results has moved deeper into the issues of the first Penguin release. It's definitely not a good idea to engage in random link exchanges anymore. Website maintenance has now become crucial for following the new guidelines announced by Google engineer Matt Cutts. At the same, there really aren't any shocking surprises from the update. If your focus as a web designer or business...
Getting the most out of your landing page is more than just about the perfect marketing strategy or how great the service or product you're selling might be.It is also about landing page optimization, layout, and design. Think about it: a poorly designed and hard to navigate landing page is going to mean less sales, while a simple and organized layout means people know where to go and make that final sale. In fact, when it comes to landing page design, there are five major areas that you should always give extra attention...
Had a great Day 1 at SMX East and learned a lot from the experts on SEO Performance Metrics that I am excited to share with the team.
Now onto new the beautiful Penguin world we live in, and this is straight from the horse’s mouth….
Content Audit: Pull data
Sangeeta reporting from #SMX #11B It's back to my first love,SEO; so today I will be attending all SEO seminars. Two back-to-back sessions on SEO Performance Metrics that matter that was PACKED with information. It was divided into two sessions: General and Technical. The general session focused on why rankings don't make much difference and why other factors matter. Vanessa Fox and Ryan from Sapient were two of the speakers. According to Vanessa, results take a long time to happen. Moreover, personalization,...
