Major search engines, reacting to local search statistics, are increasing their focus on personalizing and localizing their inquiry results. This evolution benefits small business owners in many ways including:
- Raising Local Awareness Using locally based keywords and phrases such as the names of a neighborhood, city, or county combined with relevant search terms gets SEO results much faster than competing for search terms on a national or global basis. These are, in effect, long tail keywords which define niches in both...
