Pay Per Click marketing strategies are still viable even with the presence of content marketing, mobile marketing, and other areas of emerging marketing trends. In fact, PPC is even more important because it can go hand in hand with your content, which can result in higher ROI and net conversions. However, any business using PPC, no matter the platform, needs to make sure they look into PPC...
Search engine marketers at PPC audit companies need to devise ways to get the best ROI from their marketing campaigns. And when a campaign is successful, there should be ways to scale it up and deploy to different channels quickly and efficiently. One strategy that the PPC team can use is recycling successful campaigns.
Deploy Campaigns on Multiple...
Pay-Per-Click advertising is still relevant as ever, especially when more people do their shopping online. In order to reach that ever expanding audience, you need to have a strong PPC strategy, and one of the most robust tools available is Google AdWords.
But sometimes you may need to go through your account and perform a PPC audit. Fortunately there are methods of obtaining the most efficient audits. You can check to see you're actually hitting...
As a business, you're already well aware that the holiday season is coming and everything that it can mean for your company. This is the time when businesses really go all out with their sales, promotions, and marketing in order to snag a piece of the billions that will be spent during the holiday blitz
Whether you're directly marketing to consumers or not, this is the busy season and that means ramping up your digital marketing efforts through things like...
Most of the PPC audit companies know that you have to spend enough time creating and maintaining your account to be successful for PPC Audit Program. What most don’t realize is that you can significantly improve your PPC Audit’s performance by optimizing and maintaining your quality score. In fact the highest quality scores save companies up to 50%. Here are seven things you can do to improve your quality...
