You may have the best social media strategy on the face of the planet, but if you’re not going out of your way to satisfy the needs of consumers, you’re not doing your job. Here are five mistakes that could tarnish your business’s reputation: Not Knowing Your Audience Your social media strategy will suffer if you don’t have a solid understanding of your consumer base. Not every customer is a perfect one. Every single customer is a critic, including journalists, employees, bloggers and personal connections. Stay...
